Why Target Niche Positioning is Essential to Online Marketing Success
Having an attractive, well-designed website is good, but this alone won’t help you achieve online marketing success.
The problem with business owners and site owners today is that they are too concerned with their sites’ aesthetics. Unknowingly, they end up giving web designers the money they should allocate to more important aspects of their business. This isn’t much of a problem for personal and non-profit websites, but, when it comes to e-commerce sites and online businesses, spending too much money for your web design expenses is bad for business.
We should begin positioning ourselves in our target market’s mind. This includes imposing a personal brand, creating an image, and building a stronger network.
Positioning ourselves in our target niche starts with link building.
We know that adding a blog to your website is a great way to establish a perfect link building strategy. Another way to do so is to build a separate website where you can put all the links from your main website, but this requires some time and effort. The new website should be as strong as your main site in terms of PR, DA, and online reputation. Achieving these definitely can’t be done overnight.
Building relationships is the key to a successful business. Having people and other companies trust you secures your business’ success. As you build relationships through a network, you automatically gain truthful critics, believers who will push your company to become better, especially if you’re a startup business owner.
In addition, you have the responsibility to connect people to others. Be a bridge, and let them know about your company as you act as a bridge for them. Blogs are perfect for this purpose. When the owners of two linked blogs talk about how met each other, they’re likely to mention you as the bridge that connected them.
Marketing is a selfish environment.
It does not really matter what people think about you and your company. If they see and feel that your products and services are efficient, it stops there. What matters to your consumers is what they feel about themselves and their decisions. They only care about how your products, services, or even your company will affect their lives. Do not expect them to praise your website design or cry over your internal company disputes; they are customers, and they’re not concerned with your company. However, these people need you, especially if your business becomes an integral part of their daily lives.
Competition gives life to the market, but kills those who breathe it. Thinking of competition on a daily basis can wear a business owner out. When we focus too much on the idea of competition, we tend to do things that aren’t really beneficial to our business: we tend to copy ideas, or conceptualize new business strategies that are products of the pressure of being knocked out by competitors. Competition should push business owners to be more innovative. When competition makes us follow trends, we’ll end up like the dull and boring companies on the market.
Convey your brand to consumers.
The art of conveying your brand to consumers is a personal process. It all begins with you as a business owner. The process involves the information you use as site content, how you create your products, how you deal with consumers, and how you use your company to provide the needs of your market. Conveying is a personal process, and it becomes physical only through promotion and advertising.
About the Author
Indeed, web design costs tend to be so expensive. It's important to have a professional-looking design of course, especially for an ecommerce site. However, there are a lot of people who do fall into the trap of spending too much on design and mis-manage budget allocation. This usually results to allocating a small budget for more important things, such as marketing.
Very interesting. Thanks for the share. I really enjoyed the read from the start up to last. Great job!