Why Local Search Listings and Reviews Matter

Posted by Kristi Hines - November 2, 2010 - SEO - 9 Comments

Now that local search has taken an even bigger area of search results in Google, strong local search marketing profiles and reviews matter more than ever. Because it’s not just the reviews on Google itself that count, but those from other major local search directories and popular review sites as well.

First, let’s take a look at the search results in my hometown for Italian restaurant. If you were looking for something in the neighborhood, think about which restaurant you would choose to go based on what you see below.

Google Local Search Results

Although well known chains like Olive Garden and Carrabba’s come up at the top of the results, local restaurants take up more real estate with their number of reviews, overall stars, address, phone numbers, and even a snippet of a recent review.

So which sites’ reviews are pulled in by Google Places for local business profiles?

First, there are the top local search directories including, but not limited to:

Google Local Search Reviews from Around the Web

Then there are more industry specific review sites including, but again not limited to:

And finally, there are the local news sites’ own reviews. For example, Google Places will show AZ Central reviews with Phoenix business listings.

So needless to say, your reviews all over the web count now more than ever. And since Google Places link directly to your profile on these local search and review sites, not only do your reviews count, but your profiles do as well. Be sure to check out your own Google Places listing, and start monitoring your reviews all around the web as well as claim your profiles!

Your Thoughts on Local Search

What are you doing to help your business or your clients get better rankings, ratings, and reviews when it comes to local search?

About the Author

Kristi Hines

Kristi is a freelance writer, online marketing consultant, blogger, and social media enthusiast. Follow her on Twitter.
8 comments
johnbond1616
johnbond1616

I love that I can look at reviews online. It really makes a difference to be able to see other peoples experiences. I'm very grateful for it.

John Bond | http://www.riehldds.com

becca
becca

Good post Kristi, thanks for the info, I don't believe Google is still pulling in results from reviews from other sites. Take Care My recent post undefined

Jeepney
Jeepney

Hi Kristi, Most interesting post this - I have several local sites in the UK. I am assuming that the principals of local citations and review are as equally important here as in the US - from google SEO perspective. I assume the only difference is the local listing directories will be UK and EU based. Thanks for the free hints and information. Jeepney My recent post Faster Property Sale

Simon
Simon

Hi this is really interesting information. I like the little how to do it guides with links at the top of the page. I have been struggling to understand the real from the imaginary in local SEO for my plumbing site and I will go through these checklists. Many thanks for your help especially as you are not pushing some guru upsell! Thanks Kristi, Simon My recent post Bristol Plumber boiler emergency

Gail Gardner
Gail Gardner

I have been encouraging businesses to claim their free Local Search listings for years now and am amazed that many are still passing up all that free advertising. The only business that should not get all their listings are those that have bad products and services. The reviews are gold because those who know how to use Local Search will sort by reviews and pick from the businesses that have good ones.

Rose @ Oil Painting
Rose @ Oil Painting

This is one of a great service that we have to give thumbs up to Google. Now that we don't need to go too far to check whether any product or service is good or bad.

ragz
ragz

Now everyone is careful about what they are buying.Though a person liked it in first look,most of the time he tries to find some reviews of that product.