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What is the Google+ Project? A Look Inside…

Mark Thompson August 11, 2011

By now, almost everyone has heard about the new and exciting release of the Google+ Project, the latest product from Google.  I myself have only been using it for a few weeks, so I am still trying to get use to it and test out all of the features it has.  This is the latest attempt at Google trying to keep up with the social media standards set by Twitter and Facebook…and I think they got it right.

From my short experience with Google+ I can already tell that this is going to be a game charger in Social Media.  If you haven’t had a chance to check out Google+ yet, let me breakdown each of the different features so you have a better idea of how it works.

The Google+ Features….

The Stream

Similar to Facebook and Twitter, Google has what they call a “Stream”, which is your Home for the latest updates from the people you are following or part of your Circle.  Only people who you choose to be part of your Circle will display their updates on your main Stream.  People can easily add updates with text, links, photo. video and/or location and share them with their connections.

Creating Your Circles

Google+ provides you the ability to segment or group your connections in to different “Circles”, that allow you to easily organize and browse updates from specific groups of users.  You still are able to view a main stream update from all your connections, however if you wanted to filter the updates to only “Friends” or “Photographer Buddies” you can do so.

Feel free to create as many Circles as you would like, depending on how granular you want to segment the different people you connect with on the web!

 Your Profile

Google has always had the Google Profile (connect with me!) feature, however they have now integrated your profile with the rest of the Google+ feature set.  This allows you to tell people about yourself, share blogs, photos, videos, and content you enjoy on the internet.

Chat & Video (aka…Hangouts)

Another great feature of the Google+ Project is the ability to chat, talk and have live video chats with other Googlers who are in your Circles.  We have all known about Google Chat and Google Voice for some time now, but “Hangouts” is the latest technology and communication feature that they have integrated to Google+.

Google Hangouts allows you to add up to 10 people in your Circles to all video chat at the same time, all from one screen.

Google+ Gone Mobile

If you are on the go, still keep your connections up to date with what you are doing.  With the Google+ App, you can do everything you can on your computer, from your phone.  They have also included a feature called “Huddle” that allows you to group text people, for a group conversation that brings everyone together and on the same page.

Try Google+

Google+ was invite only, but they are starting to open it up to all Google users.  Click here to sign-up for Google+ and start playing around with all of its innovated social media features.  You can also Take a Tour of the Google+ Project

I am eager to hear everyone’s feedback, as I just started using this product a few weeks ago and am still understanding and learning it’s powers.  Most important, tell me your thoughts on how you feel Google+ can be used as a marketing tool for businesses.

8 comments
Custom Papers
Custom Papers

Wow, I would love to read this one. I find the subject fascinating and would love to know more about the latest studies and research.

social media planner
social media planner

Its like facebook and twitter and other social media sites, the question is it is easy to use?, can social media site users, easily adapt its environment. Just wondering and i'll try it.

Dez Futak
Dez Futak

Thanks for the article Mark - one thing has become clear to me in terms of the fundamental difference between Facebook networking & Google+ networking - with Facebook, it's like being at a party where you're mixing with everybody, but on G+, you're taking some of those people of like-minded interest to the kitchen to have a deeper conversation. I've more or less said the same thing in the past about the difference between Facebook and Twitter - but in the case of Facebook and Google+, you can use both platforms to grow deeper online connections. It seems to me that Facebook is better from a viral marketing perspective, but Google+ is better for solidifying online networking. What are your thoughts? Dez. My recent post The power of networking with social media & video – how I got Dan Ariely to leave a comment on my blog (unintentionally!)

Mark Thompson
Mark Thompson

Great analogy Dez. I agree, that Google+ seems to be a more intimate communication tool, especially with the "Hangout" feature. Personally I feel that Google+ cuts through all of the clutter, that especially Facebook has on it and makes it super easy to use. Going out on a limn here, but I could def see Google+ gaining a rapid share of the market over the next 12 months! ....just wait till they start putting PPC ads on it, haha.

Ty Armstrong
Ty Armstrong

Hi Mark, I was a bit sceptical when I signed up for your newsletter, but have been pleasantly surprised by what has come through so far. Please keep up the good content and the loyal fans will stay. I think the Google platform will be a step up from Facebook and again good business is providing a solution to a problem and Facebook has had its distractors re privacy etc for some time, especially in Australia. Google by delivering, which is yet to be fully tested a better segregation of your friends, family and business connections enables you to target the specific groups for a specific outcome. As always good business dealings offline is the key to good business online. Keep the same honesty, openness, good communication and above all listen to your customers will in the end give you credibility and the trust and loyalty that cannot be bought. I must admit that I am new at the social media sector, but I can plainly see that if you are not seen as being all of the above, you have little chance of succeeding to the degree that we think we are going to achieve. Thanks for the information and hope both of us learn a little as we go along and communicate with each other often. Congratulations on the new business.

Mark Thompson
Mark Thompson

Hey Ty, thanks for becoming a loyal subscriber :-) Great comment, look forward to seeing you more on the blog! Mark

Obaidul Haque
Obaidul Haque

Google+ (or Google Plus) is growing exponentially. The powerful social network has reached 25 million visitors. Certainly, better privacy options, Huddles, Circles and Hangouts and some of the key features of this soon-to-become social network giant. Google+ has now become an indispensable part of an effective content marketing strategy. My recent post 5 Powerful Steps to Developing a Twitter Strategy for Your Business

TrafficColeman
TrafficColeman

Yea I see it as a social media game changer also, but only time will tell if it can stand up to the test. BTW..do you remember when Google was online a search engine? "Black Seo Guy "Signing Off" My recent post Why Are All You People Following Me?

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