What Does Google+ Mean For My Blog?

Posted by Jesse Langley - September 5, 2011 - Social Media - 10 Comments

Google+ has been out for over a month now, and incorporating another social media site with your blog can be a daunting task if you are looking for solid results. Thankfully, Google has integrated the +1 feature, compared to the “like” on Facebook. But what benefit is there for a +1 button on your blog or website? Here are some tips and helpful information to better comprehend the advantage of using the Google+ platform and to find results for doing so.

The Google +1 Button

Implementing the +1 on your blog is relatively simple. If you want to incorporate +1 along with your other sharing options such as Facebook, Twitter, email, StumbleUpon or others, you can add it as a sharing feature at the bottom of every post on most blogging sites. When someone +1’s something, their friends who see it can follow the +1 to your site. This in turn can generate more traffic to your blog, and it allows those interested in your blog’s focus to see what you have to offer.

If you have more +1’s for your blog, your search ranking is bound to go up. However, be careful. If you hire an outside source or personally +1 all of your content for SEO purposes, there could (and likely will) be a penalty. Just recently, companies such as Overstock.com and JC Penny’s were found to be using click farms to improve search results. They were in turn penalized by Google through fines and much lower page rankings. Sites are now selling +1’s to websites, but Google can still track the spam nature of this practice. As long as you avoid practices such as link farming, there is nothing to worry about.

What does Google plan to do through +1?

The announcement of Panda 2.0 in late February to identify low-content pages, or “content farms” impacted about 12 percent of queries in the beginning. Is +1 another method by Google to optimize their search results with more quality content, eliminating low quality results for a better and easier search experience? Perhaps personalized searches will be the wave of the future for Google with +1, as relevancy will be determined by what has been +1ed by a user instead of site rankings and trying to move up in SERPs like the system is currently set up. Preventing scamming, which is already well under way, is important to make +1 an accurate indicator for searches. If that goal is reached, then +1 could be the best way to find content on the web that is most relevant to you.

What does the future hold for +1?

Well, we aren’t entirely sure. Google is clearly promoting +1 since it is a Google platform, and Google is the most popular search engine on the web, so it does stand a chance of catching on. However, many people view +1 the same as a Facebook “like” or using the tweet button on Twitter. Since +1 has been around only since March, only the power users are likely to be taking advantage of the new feature at a high level. Of course, these people also tweet links too, so what is the likelihood of them continuing to use both platforms? Sooner or later, a winner will emerge in the sharing battle online. Hopefully for Google’s sake, +1 won’t fall the way of Google Wave and Google Buzz.

About the Author

Jesse Langley

Jesse Langley lives near Chicago. He divides his time among work, writing and family life. He has a keen interest in blogging and social media and also advocates for online education.
11 comments
Custom Papers
Custom Papers

I Read Books Because I Didn't Have Many Friends Growing Up I Was Picked On And Put Down And Bullied So Books Became My Friend

evergreen homes
evergreen homes

It doesn't make sense for any online entrepreneur not to incorporate +1 on their blogs. Google plus may have need to play a little catchup with Facebook but yet again, it's wise to tap into it while it's still new. No one knows if Google will be successful with this new feature but so far so good it seems.

Noel Addison
Noel Addison

Right now, there is no concrete evidence yet that google+ can really boost your blog topics or whatsoever but since there is no harm in trying things I'll still include it in my blog. My recent post Mobile Website – Do You Need One?

Alex Blaken
Alex Blaken

As expected, Google+ was release to compete with Facebook, twitter. Even if the internet giant does not actually admit, the project allows you to share with friends! Anyway Google wants to strike a blow on the Web! Google plus one is slowly, but surely, taking the world by storm. However some individuals may be wondering; what exactly is google+.....thanks, thought i should add this. My recent post Unreported Marketing Document Has Been Leaked?

carbidecuttingtools
carbidecuttingtools

I have added +1 to my site but I don't hold much hope of it catching on, time will tell.

social media planner
social media planner

Another Google + feature, its kinda interesting, and we'll see how it works. My recent post Questions That Matter To Facebook Community Managers

Jane
Jane

Google+ will take time to become what facebook now. Google+ have some new more features compared to facebook but the same structure and concept. I'll just see how this Google+ works. My recent post Simple Guidelines to Have a Stronger Relationship

GoogleFacebookiPhone
GoogleFacebookiPhone

I don't think Google+ will outdo Facebook. Google+ may have some new features but it has the same structure like Facebook. My recent post S. Korea FTC Raids Google Over Android Practices

GoogleFacebookiPhone
GoogleFacebookiPhone

I don't think Google+ will outdo Facebook. Google+ may have some new features but it has the same structure like Facebook.

Get Out of Debt Guy
Get Out of Debt Guy

It's going to be interesting to see how long it takes to see a big uptake with Google Plus. Right now, people are flocking to signup but the number of +1 button use seems very low. My recent post Mass Joinder Receiver Report States What They Found During Raid

John Soares
John Soares

Thanks for clarifying what Google +1 is about Jesse. I just recently put the button on my blog, but I've yet to really explore its importance or how it works. I'm not a social media expert, and I usually wait a bit to see what's truly important before integrating it into my blog and social media efforts. My recent post My Review of Carol Tice’s Freelance Writers Den Membership Site