What Does Google+ Mean For My Blog?

Posted by Jesse Langley - September 5, 2011 - Social Media - 10 Comments

Google+ has been out for over a month now, and incorporating another social media site with your blog can be a daunting task if you are looking for solid results. Thankfully, Google has integrated the +1 feature, compared to the “like” on Facebook. But what benefit is there for a +1 button on your blog or website? Here are some tips and helpful information to better comprehend the advantage of using the Google+ platform and to find results for doing so.

The Google +1 Button

Implementing the +1 on your blog is relatively simple. If you want to incorporate +1 along with your other sharing options such as Facebook, Twitter, email, StumbleUpon or others, you can add it as a sharing feature at the bottom of every post on most blogging sites. When someone +1’s something, their friends who see it can follow the +1 to your site. This in turn can generate more traffic to your blog, and it allows those interested in your blog’s focus to see what you have to offer.

If you have more +1’s for your blog, your search ranking is bound to go up. However, be careful. If you hire an outside source or personally +1 all of your content for SEO purposes, there could (and likely will) be a penalty. Just recently, companies such as Overstock.com and JC Penny’s were found to be using click farms to improve search results. They were in turn penalized by Google through fines and much lower page rankings. Sites are now selling +1’s to websites, but Google can still track the spam nature of this practice. As long as you avoid practices such as link farming, there is nothing to worry about.

What does Google plan to do through +1?

The announcement of Panda 2.0 in late February to identify low-content pages, or “content farms” impacted about 12 percent of queries in the beginning. Is +1 another method by Google to optimize their search results with more quality content, eliminating low quality results for a better and easier search experience? Perhaps personalized searches will be the wave of the future for Google with +1, as relevancy will be determined by what has been +1ed by a user instead of site rankings and trying to move up in SERPs like the system is currently set up. Preventing scamming, which is already well under way, is important to make +1 an accurate indicator for searches. If that goal is reached, then +1 could be the best way to find content on the web that is most relevant to you.

What does the future hold for +1?

Well, we aren’t entirely sure. Google is clearly promoting +1 since it is a Google platform, and Google is the most popular search engine on the web, so it does stand a chance of catching on. However, many people view +1 the same as a Facebook “like” or using the tweet button on Twitter. Since +1 has been around only since March, only the power users are likely to be taking advantage of the new feature at a high level. Of course, these people also tweet links too, so what is the likelihood of them continuing to use both platforms? Sooner or later, a winner will emerge in the sharing battle online. Hopefully for Google’s sake, +1 won’t fall the way of Google Wave and Google Buzz.

About the Author

Jesse Langley

Jesse Langley lives near Chicago. He divides his time among work, writing and family life. He has a keen interest in blogging and social media and also advocates for online education.