Using PPC for Link Building Purposes
All PPC and SEO experts are aware of the importance of building links for the marketing and promotion of a website. Backlinks are essentially important when it comes to getting organic traffic for the website and enhancing the visibility of the website in the search engine results. One hot and emerging topic in this field is the use of PPC campaigns for link building purposes. It is a known fact that the links that come from PPC advertisements have very short term benefits, but PPC ads can help in boosting the web site traffic through different means, that ultimately results in generating quality backlinks.
Usability of PPC ads in boosting link building process are discussed below:
Make the PPC Ads Attractive:
Traffic that is generated through PPC campaigns is usually targeted which means that most of the users are visiting because they have an interest in the content or the service that the website provides. Therefore, using a PPC management campaign for backlinks to your website is a great idea.
Additionally, there are chances that some of these visitors are bloggers or webmasters. These individuals might provide relevant and useful links to your website if your content is impressive enough. Usually these links are valued more by search engines hence allowing websites to gain better ranking.
Another important point in this regard is when you make the PPC ad attractive, there is a chance that the visitor might have look at your ad and he memorize your ad unintentionally, and can come to your website in future.
Put Quality Content on the Landing Page:
‘Content is the king’, and webmasters must put quality content on the landing pages of the PPC ads so that when a visitor arrives at your page, there is enough attraction for him to stay on the page for some time. This will increase the probability of clicking and browsing other internal links of visitor’s interest.
Conclusively, it can be said that PPC campaigns are very helpful for not only achieving short term internet marketing objectives but it also helps indirectly in link building process by boosting the website traffic. Therefore, those websites who want to use PPC advertisements for back linking, it is best necessary to enhance the quality of the landing page content and use an attractive PPC ad with attractive keywords.
About the Author
I have tried PPC for listbuilding and from my experience and testing, I can say that attractive ads play an important role in getting the traffic, however it is the landing page that actually convert the tarffic into prospects. My recent post Description of BuildMyRank and BMR Articles Services
Great post Alexandrabrian. This is one type of link building I have never really looked at. I have always wondered if Google would give value to these type of backlinks especially when most of the PPC platforms use redirected urls.
Hi Alexandra :) To be honest, this is the very first time I've heard about using PPC as a link building method! As far as I know PPC is one of the most expensive traffic driving techniques out there that newbie SEOs and Internet marketers should stay away lol! But with your explanation, now I know why it's possible! Thanks for bringing in the fresh, I think I would give it a try in the near future when I'm more advanced with free ways. Have a nice day. Duy. My recent post <h2>CommentLuv Premium is here!</h2>Offer expires on 4th October 2011<a target='_blank' href='http://www.commentluv.com?ref=clp-oldapi962'> <img class='alignleft' src='http://cdn.commentluv.com/wp-content/uploads/2011/08/commentluv_premium_200.gif' alt='The CommentLuv Plugin' title='Check out The CommentLuv Plugin' /> Go to <a target='_blank' href='http://www.commentluv.com?ref=clp-oldapi962'>CommentLuv.com to downloadThe version of CommentLuv on this site is no longer supported! it will stop working very soon!<h1> Hurry! <a target='_blank' href='http://www.commentluv.com?ref=clp-oldapi962'>click here!</h1>
This could be effective technique as long as the landing page is interesting or gives an awesome information there's a high chance that they will give you a backlink. Of course, the Ads must be attractive to check them the content. My recent post Telling your story with a press release
Backlinks are very that powerful and have to trust how the purpose of PPC campaign would be to make conversions, that is possible by intelligent Pay per click campaign and quality landing page. My recent post How to Keep a Man Interested
I can see how getting relevant targeted contacts in a determined niche through PPC could help in a link building campaign. It would all depend on the follow up and building a relationship with the contacts afterwards. Great idea! All the best, Eren My recent post How to Write a Blog
Backlinks are really helpful in generating traffic. That's the reason why keywordluv plugins and commentluv plugins are very useful for bloggers. PPC in the same way is very effective in link building. And I agree that PPC ads needs to be attarctive. It should entice customers and prospective customers and should be very interesting.
The purpose of PPC campaign is to make conversions, which is possible by intelligent PPC campaign and quality landing page. My recent post Goa Carnival 2012
Alexandra you are completely right when you say that ppc advertising is also important for seo.As you said with an attracting ad you can gain traffic in the future.Also if you provide a quality content the only sure is that will gain from advertisements links.Nice post.Keep updating and nice to meet you as it is first time posting here.
I'm not really very inclined to PPC but I see the advantage of it through this post. I really agree that the quality of the landing page is very important. What is a very attractive PPC campaign if the landing page is not good. My recent post Business Blitz: 10 Crucial Business Questions to Ask Yourself