Nice post about Google Analytic.Very informative post.
In the comments of a recent post on Search Engine Journal on the Google MayDay Update, one commenter noted that authority is being devalued in terms of commonly sought after sites were not ranking for terms such as search engine and online auctions. In a reply from the article’s author, the sites that were not coming up in search results were not optimized for the keywords specified.
So out of curiousity, I decided to look at the top 10 results in Google for each search phrase in comparison with Yahoo’s and Bing’s results with a look at the site’s internal SEO factors (meta description, title, and keywords) plus external factors including anchor text on incoming links. Here is what I found.
89% difficulty with 110,000 global monthly search volume (Google AdWords Exact Match)
Random Fun Fact – Bing doesn’t include Google or Yahoo in their top ten results for search engine even though Google and Yahoo include each other and Bing. Bing does have a Freebase article at the bottom of the search results that has a thumbnail of Google’s homepage.
57% difficulty with 27,100 global monthly search volume (Google AdWords Exact Match)
Random Fun Fact – Bing does not list eBay in their top ten results for online auctions, but does list three sites that have eBay alternative in their description. Google and Yahoo only have one site with eBay alternative in their description.
Want to do this kind of analysis on other keywords and websites? Here are the metrics analyzed, tools used, and some tips.
For Google and Bing results, I turned off the web history / customizations to make sure results were as fresh as possible without any kind of personalization.
I wasn’t able to find any history settings for Yahoo, but I made sure to logout of my Yahoo account before performing queries.
Anchor Text Count
For Alexa ratings, I simply used http://www.alexa.com/siteinfo/domain.com and replaced domain.com with the website. SEOQuake and other free extensions for Firefox can also provide this information along with other great metrics.
Now, instead of me writing out my thoughts on these statistics, I would rather hear your opinion by considering some of the points below and adding your theories.
Also, since I am an “research junkie” and I enjoy doing these kinds of studies, I’d like to take special requests. What other metrics or topic would you like to see included in a future analysis?
Special thanks to Gail of Growmap business blogging for suggesting this study.
Nice post about Google Analytic.Very informative post.
Another thing that was altered is the power and use of anchor text. I'd really start looking into building more branded links to your root domain and internal pages. Sites with a heavy anchor text focus definitely got a bite taken out of their traffic since May.
Kristi, Great to see some hard core data on this one. I'm not sure that they've gotten all the spam but I have seen some of it disappear! Richard
Hello Kristi, Thanks for this post ..!!! We are affected very badly because of google mayday .. We maintained our website named sankalptech.com on 1st rank for 2 years for keyword - mlm software on google.co.in & we were updating website regularly ... but suddenly other website come on rank 1st ( smartsoft.in) . previously this site was no where in listing ... After that we analyzed so much things our PR, Alexa rank, content, visitors all are more than twice good compare to that other website .. can u suggest something ...
Great article/post. I think SEO has almost come in a circle which is why a lot of stuff in this article is so relevant. Originally people just built pages, and whatever had the best content ranked best. Then people started pulling content tricks. Google then originally started valuing backlinks, and over the years people have tried all sorts of backlinking tricks. As Google develops more and more ways to ignore some of these, quality content and quality backlinks have again come to the fore.
To me Google still seems to have the most comprehensive information but the sources for niche specific data have exploded wonderfully. For example, the search features on del.icio.us, twitter and actual visual search engines like viewzi make research almost fun, lol
I don't think they've really cleaned the spam, as I still see a good bit, but they are definitely working on it with the help of people reporting sites as spam.
That's definitely the best things to focus on. If your site is user optimized with some search optimization, then it should do well.
Thanks. In this case, I got a little too into the stats and such while doing some research, but overall, I think it's interesting to see the differences in search results between the three top engines and how it relates to anchor text, meta data, etc.
I wish I could add some insight on what works best for rankings, but I'm still figuring out what is important and what is not. So far, I've focused on quality content & using keywords. By keeping up with your suggestions and learning as I go along, I hope to grow my site tremendously.
Hi Kristi, I'm not a very technical blogger but I am smart enough to listen to people like you who are. I do think that meta tags can really help with search results.
Mayday update was most surprise for few.....google says that they have cleaned spam in mayday as well as they given more importance to the long tail key words to make google search respond correctly on those long searched keywords
Thanks! And that is great advice - build your website correctly and do not venture to the "dark side" of SEO with blackhat techniques!
Great insight and research Kristi! From what I have read about the Mayday Update is really effects websites that are not created properly, or more correctly, are filled with affiliate links and descriptions that are same as everyone else promoting that product that are deep-linked within your website. In other words, if you have unique descriptions, links to that page from your home page and unique articles that are relevant to your website, you should be fine..... but with Google making well over 400 changes to their algorithms each year, this is just one of many. Just stay away from Blackhat techniques and you should not be effected.
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