StayOnSearch

The 101 on Infographic Links: Are They Worth Your Time?

Razvan September 10, 2013
Whenever it comes to monitoring links, it’s important to consider all different platforms and mediums available. Traditional content has always been and will continue to be one of the main ways to earn links back to your company website, but an infographic is not something to count out. As infographics become more popular, you now have another way to earn a backlink to your website, but there are a lot of questions to ask: Is it worth it to focus on infographic links only if they work for my industry? Are backlinks in an infographic going to be dofollow? Does Google like to see infographic links, or do they hold less weight than traditional links?

What Are Infographics?

For those who are unfamiliar, infographics are a way of presenting information to readers visually as opposed to through a traditional piece of content. There will certainly still be text in an infographic, there are just pictures to accompany that text that help to get the point across about a topic. In general, infographics are great for a few things:
  • It helps capture the attention of readers more so than a headline.
  • It makes it easier to understand topics that would normally be difficult.
  • Infographics are sometimes more likely to go viral; they’re very shareable.
  • It is faster to read an infographic, which is a positive for most.
There are many different types of infographics out there. You can have an interactive infographic where readers can actually engage and click on the graphic and be moved to new
screens, or you can have a traditional infographic that lays out information right away. Below is an example of one of my favorite infographics from Fast Co.Design explaining why it isn’t necessarily bacon that makes you fat, but pasta (although I’m not too thrilled about its message):
infographics
infographics2

Because infographics still work like a piece of content, it might make sense to put links within that infographic and then monitor backlinks. That link has a good chance of being shared and earning visibility, but companies have to ask themselves: Is a link in an infographic going to give me any SEO benefits from search engines?

What Matt Cutts Has Said about Infographic Links

Head of Google’s Webspam team Matt Cutts has touched on this subject last year in an interview with Eric Enge and SMX Advanced. As many had guessed, Google has to crack down on infographic links as more and more spammy links and spammy infographics are popping up across the web. Aside from that, Cutts gave a few other reasons why infographic links might lose a little bit of weight in the eyes of Google:

  • Missed Links. Infographics are often republished, probably even more than traditional content, because they have that extra edge you want on your website. Because links in an infographic are often embedded, those republishing often don’t even realize what links they are republishing because they overlooked it in the first place.
  • Careless Republishing. If someone were to see the link in an infographic he/she is going to republish, it might still be ignored. If the infographic looks nice, a person is going to republish it regardless of where the link points.
  • Fact Checking. When it comes time to create an infographic, Google is noticing that the fact checking is often poor.

Because many infographics are still focusing more on aesthetics over solid information and linking, the links found in an infographic are not going to hold the same weight as those found in a traditional piece of text. This is not to say that you can’t earn a link in an infographic, it just won’t be as powerful as some of your others.

The Verdict: Infographics Not a Good Primary Linking Strategy

Despite the fact that infographic links might not be worth as much for SEO, it’s still a good idea to get involved. Infographics get shared more and typically earn higher visibility on search engines for this very reason. While infographics should probably not be your main link building strategy, they can still be dofollow and they can still give you a little extra push.

You can create an infographic on your own, but many work with an outside agency to make it happen. You can visit here to learn more about how you can get started creating your own infographic or set of infographics.

Do you have an experience linking within an infographic? What are your thoughts on the topic? Let us know your story and give us your comments in the space below.

About Author

Razvan

Razvan is the CEO & Founder of Monitor Backlinks Ltd., a friendly link management tool, he successfully raised investment for his startup from SOSventures. With a developer background and passionate about entrepreneurship, he helps non-tech bloggers fix their blogs. Follow Razvan on Google+ and Twitter to learn more. View all posts by Razvan →

40 comments
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Thanks for sharing this. this will be beneficial for our website www.sistec.ac.in

MyRefers
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We would like to know how to make infographics without paying for any tools or softwares. Are there any free alternatives out there?

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coupontrends
coupontrends

This is very good arical and usefully and line writte is very nic to about on this topicthanku for your post

spycam1
spycam1

like well-built info graphics despite the fact that they could be definitely time intensive for making. It can be challenging to discover what exactly Gleaming Cutts has been instructed to state with regards to the effect relating to info graphics down the road.

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I really like well made infographics but they're definitely time consuming to make. It's interesting to hear what Matt Cutts had to say about the impact of infographics in the future. Even though I like infographics, I prefer reading a well written article to learn more about a subject.

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ISScyborg
ISScyborg

I like infographic, but creating infographic can take you much more time then you or someone may expect.

Nancy Badillo
Nancy Badillo

Thank you for sharing such an informative post! I love infographics and plan to start using them more often. 

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newngom

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johnliam
johnliam

I have not come across a wordpress plugin for infographics. If you find please let me also know in this page.

John

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steven076
steven076

Its true that infographics catch the attention of readers and get the message across faster. Is there any free tool or plugin to do this easily in Wordpress sites?

Steven

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FlorarieNonStop
FlorarieNonStop

Great volume of work put in this article. I was looking for some material to work with about this for a presentation that i need to do next week, so my question is ok to use some info and put the blog as the source ? Thanks a lot, Flori

MohanPyaremohan
MohanPyaremohan

there are lots of websites available around internet just try Google....

LlyodMegan
LlyodMegan

What are the free tools from which we can make an infograph without paying??

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