Tag: website usability

One Critical Marketing Factor Your Site Shouldn’t Neglect

Posted by Adam Green - October 10, 2011 - Design/Development

In the inbound marketing blogosphere, there’s no shortage of information about SEO, PPC, and social media. But with so much attention lavished upon “the big three,” it’s easy to forget another integral element of any Web marketing effort – user experience.
User experience is essential. Why? Because even if your SEO is good and you’re bringing [...]

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Appropriate Web Design to Maximize Conversions

Posted by Wynne Pirini - June 4, 2010 - Design/Development

I frequently design websites for small and local businesses and they normally want something really nice to represent them and their business. That’s cool, I get it – having a nice looking site promotes you and your business in a positive light right? Don’t get me wrong, I always aim to give my clients something [...]

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12 Ways To Keep People on Your Site Longer

Posted by Mark Thompson - October 10, 2008 - Design/Development

Create a Visually Pleasing Design: Capture your audience by having a professional looking design. Use a color scheme that flows naturally and is not harsh on the eyes. Use appealing icons, buttons, calls to actions, and graphics to help draw the audience to important parts of your site.

Create a User Friendly Site Structure: Create a [...]

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Your Website SEO Checkup: Part 3 of 8 – Website Usability

Posted by Mark Thompson - June 26, 2008 - Design/Development, SEO

When we talk about website usability we talk about the overall experience you give the user. That includes the overall design, navigation, content layout, calls to actions, accessibility and functionality of your site. I want to give you some tips on each of these points that will help your users stay on your site longer, [...]

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Your Website SEO Checkup: 8 Part Series

Posted by Mark Thompson - June 24, 2008 - Design/Development, SEO

Part 1: Search Engine Friendly Site Structure

NoNo’s for Search Engines
Using a Text Navigation
Creating Static Pages
Descriptive URL’s
Internal Linking Structure

Part 2: Keyword Research

Initial Keyword List 
Analytics Data 
Keyword Research Tool
Analyze Your Master Keyword List
Test In PPC
Implementing Those Keywords

Part 3: Website Usability

Initial Keyword List 
Design
Navigation
Functionality
Content Layout
Call To Action

Part 4: Content Optimization

Types of Content
Optimizing Your Content
Keyword Density
Anchor [...]

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