Tag: smx advanced

Live From SMX Seattle: Analytics Every SEO Needs To Know

Posted by Mark Thompson - June 5, 2008 - News, SEO
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Moderator: Rand Fishkin, Co-Founder and CEO, SEOmoz Speakers: Brian Klais, Executive Vice President, Search, Netconcepts Laura Lippay, Group Program Manager, Search Strategy, Yahoo Jonah Stein, Founder, ItsTheROI Richard Zwicky, President, Enquisite Jonah Stein, 10 Essential Natural Search KPI’s (Key Performance Indicators) Brand to Non-Brand Ratio Traffic Unique Pages How large is your site? Have many […]

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Live From SMX Seattle: What You Should Be Measuring – But Aren’t

Posted by Mark Thompson - June 4, 2008 - News, SEO
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  Moderator: Chris Sherman, Executive Editor, Search Engine Land Speakers:     Akin Arikan, Senior Manager, Internet Marketing, Unica Corporation Christine Churchill, President, KeyRelevance Rich Devine, Director of Search, ZAAZ Ryan Gibson, Director of Marketing, Rimm-Kaufman Group Christine Churchill 63% of purchases by consumers who conducted online searches for various product categories occur offline. Many companies push […]

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Live From SMX Seattle: Search Marketing & Surviving A Recession

Posted by Mark Thompson - June 4, 2008 - News, SEM
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  Moderator: Jeffrey Rohrs, VP of Marketing at ExactTarget Speakers: Andrew Beckman, President of Location3 Media Dave Davies, CEO of Beanstalk Search Engine Positioning Russ Mann, CEO of Covario Jon Miller, VP of Marketing at Marketo This was a back and forth discussion talking about the economy, how the recession is affecting search, and what […]

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Live From SMX Seattle: Closing The Loop: Are You Tracking Every Lead?

Posted by Mark Thompson - June 4, 2008 - News, SEM
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Moderator: Chris Sherman, Executive Editor of Search Engine Land Speakers: Adam Goldberg, Co-Founder and Chief Innovation Officer of ClearSaleing Alissa Ruehl, Manager of Paid Search Services at Apogee Search John Tawadros, COO of iProspect Lauren Vaccarello, Director of SEM and Analytics at FXCM   John Tawadros talked about being able to track all touch points […]

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Live From SMX Seattle: Conversion Optimization – Winning After They Arrive

Posted by Mark Thompson - June 4, 2008 - News, SEO
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Moderator: Jeffrey Rohrs, Vice President, Marketing, ExactTarget Speakers: Scott Brinker, President and CTO of Ion Interactive Robert Bergquist, CEO of Widemile Tom Leung, Business Product Manager at Google Jonathon Mendez, Founder and CEO of RAMP Digital Tom Leung talked about creating a great ad and beautiful landing pages. Ad Creative: 0-3 seconds, 3% of pixels, […]

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Live from SMX Seattle: Blow Your Mind Link Building Techniques

Posted by Mark Thompson - June 4, 2008 - News, SEO
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Danny Sullivan kicked things off for SMX Advanced with a warm welcome and an interview with Kevin Johnson, President of Platform & Services division for Microsoft. The first session I attended was all about Link Building. There were some interesting takes on some new non-traditional ways to build links, along with the more traditional approaches.  […]

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