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Live From SMX Seattle: Analytics Every SEO Needs To Know

Mark Thompson June 5, 2008

Moderator: Rand Fishkin, Co-Founder and CEO, SEOmoz Speakers: Brian Klais, Executive Vice President, Search, Netconcepts Laura Lippay, Group Program Manager, Search Strategy, Yahoo Jonah Stein, Founder, ItsTheROI Richard Zwicky, President, Enquisite Jonah Stein, 10 Essential Natural Search KPI’s (Key Performance Indicators) Brand to Non-Brand Ratio Traffic Unique Pages How large is your site? Have many… Continue Reading »

Live From SMX Seattle: What You Should Be Measuring – But Aren’t

Mark Thompson June 4, 2008

  Moderator: Chris Sherman, Executive Editor, Search Engine Land Speakers:     Akin Arikan, Senior Manager, Internet Marketing, Unica Corporation Christine Churchill, President, KeyRelevance Rich Devine, Director of Search, ZAAZ Ryan Gibson, Director of Marketing, Rimm-Kaufman Group Christine Churchill 63% of purchases by consumers who conducted online searches for various product categories occur offline. Many companies push… Continue Reading »

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