Tag: smx advanced

Live From SMX Seattle: Analytics Every SEO Needs To Know

Moderator:
Rand Fishkin, Co-Founder and CEO, SEOmoz
Speakers:

Brian Klais, Executive Vice President, Search, Netconcepts
Laura Lippay, Group Program Manager, Search Strategy, Yahoo
Jonah Stein, Founder, ItsTheROI
Richard Zwicky, President, Enquisite
Jonah Stein,
10 Essential Natural Search KPI’s (Key Performance Indicators)

Brand to Non-Brand Ratio

Traffic

Unique Pages

How large is your site? Have many pages are indexed by Google, Yahoo, MSN

Indexation Rate

Google Crawl: 26,000
Google Index: 15,400
Indexation [...]

Live From SMX Seattle: What You Should Be Measuring – But Aren’t

 
Moderator:

Chris Sherman, Executive Editor, Search Engine Land
Speakers:    

Akin Arikan, Senior Manager, Internet Marketing, Unica Corporation
Christine Churchill, President, KeyRelevance
Rich Devine, Director of Search, ZAAZ
Ryan Gibson, Director of Marketing, Rimm-Kaufman Group
Christine Churchill

63% of purchases by consumers who conducted online searches for various product categories occur offline.
Many companies push prospects to a phone call or other offline channels

Allows the [...]

Live From SMX Seattle: Search Marketing & Surviving A Recession

 
Moderator:

Jeffrey Rohrs, VP of Marketing at ExactTarget
Speakers:

Andrew Beckman, President of Location3 Media
Dave Davies, CEO of Beanstalk Search Engine Positioning
Russ Mann, CEO of Covario
Jon Miller, VP of Marketing at Marketo
This was a back and forth discussion talking about the economy, how the recession is affecting search, and what you can do to minimize marketer stress. Sorry [...]

Live From SMX Seattle: Closing The Loop: Are You Tracking Every Lead?

Moderator: Chris Sherman, Executive Editor of Search Engine Land
Speakers:
Adam Goldberg, Co-Founder and Chief Innovation Officer of ClearSaleing
Alissa Ruehl, Manager of Paid Search Services at Apogee Search
John Tawadros, COO of iProspect
Lauren Vaccarello, Director of SEM and Analytics at FXCM
 
John Tawadros talked about being able to track all touch points for the lifetime of a consumer.

TV, radio, [...]

Live From SMX Seattle: Conversion Optimization – Winning After They Arrive

Moderator:
Jeffrey Rohrs, Vice President, Marketing, ExactTarget
Speakers:
Scott Brinker, President and CTO of Ion Interactive
Robert Bergquist, CEO of Widemile
Tom Leung, Business Product Manager at Google
Jonathon Mendez, Founder and CEO of RAMP Digital
Tom Leung talked about creating a great ad and beautiful landing pages.

Ad Creative: 0-3 seconds, 3% of pixels, no commitment
Landing Pages – 0-20 Seconds, 100% of [...]

Live from SMX Seattle: Blow Your Mind Link Building Techniques

Danny Sullivan kicked things off for SMX Advanced with a warm welcome and an interview with Kevin Johnson, President of Platform & Services division for Microsoft.
The first session I attended was all about Link Building. There were some interesting takes on some new non-traditional ways to build links, along with the more traditional approaches. 

Moderator
Greg Boser, [...]