SEO’s and internet marketing professionals like to credit themselves with any and all of a customer website’s success in the search engine rankings. Most SEO professionals do work hard to promote the pages of clients and boost their position in the SERP’s but there are other influences at play. The fact that many SEO’s always [...]
Read MoreTesting can be a never ending battle, depending on how thorough you are looking to test. The idea is to find the most effective web page that will lead to the best results. Your results may be, increased time on site, increase in page views, increase in # of signups, etc…
There are two main ways [...]
Content is the heart and soul of any good SEO strategy. Creating unique and compelling content is probably one of the hardest parts of anyone’s SEO efforts. Search Engines love a website/blog that is updated frequently with lots of new, fresh content. The more frequently your content is being updated, the more search engines will [...]
Read MoreWhen we talk about website usability we talk about the overall experience you give the user. That includes the overall design, navigation, content layout, calls to actions, accessibility and functionality of your site. I want to give you some tips on each of these points that will help your users stay on your site longer, [...]
Read MoreKeyword Research is vital to any effective search engine optimization campaign. If you optimize your site for the wrong keywords you could miss out on lots of traffic and potential customers that are trying to find what you do. I have broken up the keyword research process in phases to make it easy to understand.
Initial [...]
Read MoreProbably the most important part of Search Engine Optimization is making sure that your website is search engine friendly. When I say search engine friendly, I mean that when search engines “crawl” your site, they are able to read all of the content, links, and pages within your site.
Big NoNo’s for Search Engines
Using Flash, Images, [...]
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Mark is the creator of StayOnSearch and has been a full-time Internet Marketer and Entrepreneur since 2007.
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