Tag: sem

Is Google Places Revolutionizing Organic Search for Local Businesses?

Posted by Spencer Hesseltine - March 1, 2011 - SEM
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In 2011, in a world where online media dominates our culture, most business owners are aware of the impact that Google and other search engines have on their ability to attract customers. Through search engine optimization, search engine marketing and more, organizations continue to use a variety of techniques to work their way to the […]

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Google’s Ad Rank EcoSystem: How Does It Work?

Posted by Ryan Beale - July 16, 2010 - SEM
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In my last post, I discussed how to create a Google AdWords campaign. Before purchasing keywords on Google AdWords, you may be curious to know how Google in fact ranks advertisements. Have you ever wondered how Google ranks advertisements when you perform a search on Google? This post aims to clarify that question. Google Ad […]

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How To Start A Google AdWords Campaign

Posted by Ryan Beale - July 9, 2010 - SEM
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Are you new to Pay Per Click (PPC) Advertising? Have you determined that PPC Advertising may be profitable for your business? This post is for those who are new to PPC Advertising and would like to get off to a fast start buying keywords on Google! Here are some steps to take to start a […]

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Who You Are, Not Who You Know, Matters in Social Networks

Posted by Gabriella Sannino - July 8, 2010 - SEM, Social Media
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If you’re doing business in today’s market, you know how small the world of business is getting. You can join hundreds of new sites, get new tools and, most importantly, build a community that works for you. These communities will bring you new business. Here are a few things to consider when looking for new […]

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5 Tones to Take in Ad Copy to Shake Things Up

Posted by Elizabeth Marsten - June 14, 2010 - SEM
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CTR is flagging, conversion are lagging and you’re in a funk. So what do to wake up your ad groups? Take one of these 5 tones for a test drive! Get your creative juices flowing, get the wheels turning and hey- you might even have some fun while you’re at it. First pick out which […]

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Tips for B2B Search Engine Marketing

Posted by Gabriella Sannino - June 11, 2010 - SEM, SEO
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Today, strong search engine marketing strategies are a survival necessity for any business, be it a small or big show. Even using this as just a general rule, the fact remains that B2B (business-to-business) marketers will have to think and act slightly different from other marketers. The more prevalent marketing, known as “business to consumer” […]

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Is Pay-Per-Click Advertising Old School Marketing Already?

Posted by Mark Thompson - March 15, 2010 - SEM
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When you think of old school marketing, you think of print, television, billboards, and radio….but pay-per-click?  Now pay-per-click is not necessarily old school marketing in the sense that you are shouting your message out to everyone and anyone that will listen to it.  But the amount of competitors, advertising saturation, and return on investment is […]

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Guide to Decrypting Google’s Ad Quality Score

Posted by Mark Thompson - July 29, 2008 - SEM
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Have you ever wondered how Google determines where to rank your pay-per-click (PPC) ads in the sponsored search results? Google has come up with what they call an Ad Quality Score that will help explain how they go about ranking ads. Google defines Ad Quality Score a dynamic metric assigned to each of your keywords. […]

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