Tag: search marketing

Four Search Marketing Strategies That Work

Posted by Nitin Aggarwal - February 23, 2011 - SEM

Search engine marketing is the art of promoting websites by increasing their visibility in search engines using SEO techniques, PPC, contextual advertising and more. What makes search marketing different is the fact that you do not search for customers. They search for you. You know it based upon the prospects search query, so the targeting […]

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When To Implement a Bid Management Tool

Posted by Mark Thompson - September 2, 2008 - SEM

If you are managing pay per click campaigns, both on an agency level or as an in-house marketer, you are constantly trying to figure out the best way to maximize your ad spend. Depending on what type of budget you are working with, you may be spending a few minutes a day or several hours […]

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Live From SMX Seattle: Search Marketing & Surviving A Recession

Posted by Mark Thompson - June 4, 2008 - News, SEM

  Moderator: Jeffrey Rohrs, VP of Marketing at ExactTarget Speakers: Andrew Beckman, President of Location3 Media Dave Davies, CEO of Beanstalk Search Engine Positioning Russ Mann, CEO of Covario Jon Miller, VP of Marketing at Marketo This was a back and forth discussion talking about the economy, how the recession is affecting search, and what […]

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