Tag: ppc

Understanding the PPC Advertising Editorial Guidelines

Posted by Mark Thompson - September 17, 2010 - SEM
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If you are just starting out with doing some paid search campaigns, it can be very frustrating when you keep seeing your ads get disapproved.  That is why it is important to learn each of the advertising editorial guidelines, so you reduce the chance of getting your ads rejected.  I thought I would try and […]

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AdWords Bid Management: How to Lower Minimum Bid Costs

Posted by Michael Jenkins - August 17, 2010 - SEM
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The day has come to take your website live! You researched the market, spent money on designing a killer website specifically for your industry, and are ready to jump in with both feet. The excitement grows steadily until you decide to sign up for Google AdWords, and are presented with a $ 10 minimum bid […]

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How to Use PPC to Complement SEO

Posted by Mark Thompson - July 28, 2010 - SEM, SEO
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Recently I wrote a blog post on How SEO and Social Media Are Joining Forces, so I thought it would be beneficial to show how PPC can help to compliment SEO.  Now that Pay-Per-Click (at least in Google) is becoming so saturated with advertisers, compared to 5-7 years ago, that you need to be smart […]

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Google’s Ad Rank EcoSystem: How Does It Work?

Posted by Ryan Beale - July 16, 2010 - SEM
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In my last post, I discussed how to create a Google AdWords campaign. Before purchasing keywords on Google AdWords, you may be curious to know how Google in fact ranks advertisements. Have you ever wondered how Google ranks advertisements when you perform a search on Google? This post aims to clarify that question. Google Ad […]

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How To Start A Google AdWords Campaign

Posted by Ryan Beale - July 9, 2010 - SEM
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Are you new to Pay Per Click (PPC) Advertising? Have you determined that PPC Advertising may be profitable for your business? This post is for those who are new to PPC Advertising and would like to get off to a fast start buying keywords on Google! Here are some steps to take to start a […]

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5 Tones to Take in Ad Copy to Shake Things Up

Posted by Elizabeth Marsten - June 14, 2010 - SEM
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CTR is flagging, conversion are lagging and you’re in a funk. So what do to wake up your ad groups? Take one of these 5 tones for a test drive! Get your creative juices flowing, get the wheels turning and hey- you might even have some fun while you’re at it. First pick out which […]

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8 Step Checklist When Reviewing an Existing Pay-Per-Click Account

Posted by Mark Thompson - May 24, 2010 - SEM
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Whenever I inherit a clients PPC account that has already been setup by usually another Internet Marketing company, I will go through a mental checklist of important factors that go into the overall performance of the campaigns.  Usually you can find some major mistakes and wasted ad spend just in the first 2 minutes of […]

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Introducing the New Google Adwords Certification Program

Posted by Mark Thompson - May 5, 2010 - News, SEM
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Google has made some changes by officially retiring the Google Advertising Professionals program and changing it to the Google Adwords Certification Program.  The new program provides agencies with comprehensive, strategy-focused training and certification on the latest tools and best practices for managing AdWords accounts. About the New Program The new program has set a new […]

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