Tag: pay-per-click

Why Facebook PPC is Unique and How to Take Advantage

Posted by Ryan Moothart - April 25, 2011 - SEM

We all know the big three paid search marketing venues have been established and constitute a significant portion of our online experience: Google, Bing, and Facebook.  Although all three are important in this business, one of them is very much not like the other two. Paid search marketing on Facebook targets areas like groups, demographics […]

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Top 5 Facebook Advertising Tips

Posted by Mark Thompson - January 24, 2011 - SEM

Facebook is becoming an outstanding traffic generation strategy to drive massive amounts of traffic for extremely low CPC or CPM.  I would not say that I am an expert in Facebook Ads, but I have run a number of campaigns and have gone through a number of FB Ad training courses. Based on my experience […]

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Wordstream’s Quality Score Management Tools Go Live

Posted by Mark Thompson - October 12, 2010 - SEM, Tools

For any Google Adwords advertiser, you know that having a great Quality Score is the key to running effective, low cost ad campaigns.  However many advertisers are always wondering how they can improve on their QS.   Well now, Wordstream has made it much easier, with their Adwords Quality Score Mangement Toolset. The new suite of […]

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Understanding the PPC Advertising Editorial Guidelines

Posted by Mark Thompson - September 17, 2010 - SEM

If you are just starting out with doing some paid search campaigns, it can be very frustrating when you keep seeing your ads get disapproved.  That is why it is important to learn each of the advertising editorial guidelines, so you reduce the chance of getting your ads rejected.  I thought I would try and […]

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How to Use PPC to Complement SEO

Posted by Mark Thompson - July 28, 2010 - SEM, SEO

Recently I wrote a blog post on How SEO and Social Media Are Joining Forces, so I thought it would be beneficial to show how PPC can help to compliment SEO.  Now that Pay-Per-Click (at least in Google) is becoming so saturated with advertisers, compared to 5-7 years ago, that you need to be smart […]

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8 Step Checklist When Reviewing an Existing Pay-Per-Click Account

Posted by Mark Thompson - May 24, 2010 - SEM

Whenever I inherit a clients PPC account that has already been setup by usually another Internet Marketing company, I will go through a mental checklist of important factors that go into the overall performance of the campaigns.  Usually you can find some major mistakes and wasted ad spend just in the first 2 minutes of […]

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Introducing the New Google Adwords Certification Program

Posted by Mark Thompson - May 5, 2010 - News, SEM

Google has made some changes by officially retiring the Google Advertising Professionals program and changing it to the Google Adwords Certification Program.  The new program provides agencies with comprehensive, strategy-focused training and certification on the latest tools and best practices for managing AdWords accounts. About the New Program The new program has set a new […]

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Is Pay-Per-Click Advertising Old School Marketing Already?

Posted by Mark Thompson - March 15, 2010 - SEM

When you think of old school marketing, you think of print, television, billboards, and radio….but pay-per-click?  Now pay-per-click is not necessarily old school marketing in the sense that you are shouting your message out to everyone and anyone that will listen to it.  But the amount of competitors, advertising saturation, and return on investment is […]

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