We all know the big three paid search marketing venues have been established and constitute a significant portion of our online experience: Google, Bing, and Facebook. Although all three are important in this business, one of them is very much not like the other two.
Paid search marketing on Facebook targets areas like groups, demographics and [...]
Facebook is becoming an outstanding traffic generation strategy to drive massive amounts of traffic for extremely low CPC or CPM. I would not say that I am an expert in Facebook Ads, but I have run a number of campaigns and have gone through a number of FB Ad training courses.
Based on my experience and [...]
For any Google Adwords advertiser, you know that having a great Quality Score is the key to running effective, low cost ad campaigns. However many advertisers are always wondering how they can improve on their QS. Well now, Wordstream has made it much easier, with their Adwords Quality Score Mangement Toolset.
The new suite of tools [...]
If you are just starting out with doing some paid search campaigns, it can be very frustrating when you keep seeing your ads get disapproved. That is why it is important to learn each of the advertising editorial guidelines, so you reduce the chance of getting your ads rejected. I thought I would try and [...]
Read MoreRecently I wrote a blog post on How SEO and Social Media Are Joining Forces, so I thought it would be beneficial to show how PPC can help to compliment SEO. Now that Pay-Per-Click (at least in Google) is becoming so saturated with advertisers, compared to 5-7 years ago, that you need to be smart [...]
Read MoreWhenever I inherit a clients PPC account that has already been setup by usually another Internet Marketing company, I will go through a mental checklist of important factors that go into the overall performance of the campaigns. Usually you can find some major mistakes and wasted ad spend just in the first 2 minutes of [...]
Read MoreGoogle has made some changes by officially retiring the Google Advertising Professionals program and changing it to the Google Adwords Certification Program. The new program provides agencies with comprehensive, strategy-focused training and certification on the latest tools and best practices for managing AdWords accounts.
About the New Program
The new program has set a new [...]
When you think of old school marketing, you think of print, television, billboards, and radio….but pay-per-click? Now pay-per-click is not necessarily old school marketing in the sense that you are shouting your message out to everyone and anyone that will listen to it. But the amount of competitors, advertising saturation, and return on investment is [...]
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Mark is the creator of StayOnSearch and has been a full-time Internet Marketer and Entrepreneur since 2007.
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