Tag: keyword research

Setting a Foundation for SEO: Writing your First Content

Search engine optimization needs to be correctly integrated from the start of a website for best results.  With the correct implementation of on-page SEO and solid content writing you will be able to rank much sooner.  But, a lot of the time we have clients come to us after months or even years of little [...]

Lunch Break SEO Tips: 5 Simple SEO Tasks You Can Do In Less Than An Hour

SEO strategy development takes a momentous amount of time, effort, and expertise. It can feel overwhelming if you’re just getting started. Luckily, there are some simple, quick SEO tasks you can execute that will help you improve your organic search engine rankings without needing to be an SEO guru.
Each of these SEO tasks takes less [...]

5 Tips for Finding Keywords With Commercial Intent

With the holidays right around the corner, it is important to understand what users are searching for that have commercial intent.  Commercial intent is simply a phrase that means someone has the intent on purchasing a product or service.  Understanding this concept and how to identify those keywords is extremely important.  It can be the [...]

The Silo Effect: Content Development Built Around Keyword Segmentation

As we all know, content development is a big part of any successful SEO strategy. That is why your initial keyword research is so crucial. If you optimize content for keywords that are not being searched, than what’s the point?
The key is to identify silos or groups of searched keywords that are related [...]

Your Website SEO Checkup: Part 2 of 8 – Keyword Research

Keyword Research is vital to any effective search engine optimization campaign. If you optimize your site for the wrong keywords you could miss out on lots of traffic and potential customers that are trying to find what you do. I have broken up the keyword research process in phases to make it easy to understand.

Initial [...]

Your Website SEO Checkup: 8 Part Series

Part 1: Search Engine Friendly Site Structure

NoNo’s for Search Engines
Using a Text Navigation
Creating Static Pages
Descriptive URL’s
Internal Linking Structure

Part 2: Keyword Research

Initial Keyword List 
Analytics Data 
Keyword Research Tool
Analyze Your Master Keyword List
Test In PPC
Implementing Those Keywords

Part 3: Website Usability

Initial Keyword List 
Design
Navigation
Functionality
Content Layout
Call To Action

Part 4: Content Optimization

Types of Content
Optimizing Your Content
Keyword Density
Anchor [...]

The 3 Tier Keyword Structure

So are you optimizing your pages the right way???
Brad Fallon, a leading search marketer, discussed a great way to structure your keywords/phrases on your website. He broke it up into 3 tiers.
I will use the example he uses on his Stompernet video. Brad owns an ecommerce site, selling wedding favors.
1st Tier Keywords

First, you should optimize [...]

Back to the Basics: Getting Started with Keyword Research

Keyword Research is the foundation for any good search marketing campaign. Whether you are running a PPC campaign or optimizing your site for search engines, keyword research can make or break your search efforts. If you try to rank for keywords that are too broad you will end up lost in the mix. On the [...]