Tag: content marketing

The Right Way to Create Branded Content

Posted by Devin Kostrzewski - February 19, 2013 - Blogging, SEO, Social Media

Content marketing is growing by leaps and bounds. More and more reputed companies like Red Bull are using branded content to create more awareness about their products, without actually “selling” directly to their target audience. However, creating the right mix of branded content is also important to ensure that the right message is delivered. In this article [...]

Using Your Front Line Employees to Fuel Your Content Marketing

Posted by Nick Stamoulis - December 21, 2011 - Blogging

In my 12+ years in the Internet marketing industry, I don’t think I’ve ever come across a company (in any industry) that couldn’t benefit from launching a business blog. SEO thrives on the consistent production of quality, engaging content. You’ve probably heard the phrase “Content is King” getting thrown a lot, mostly because it’s true! [...]