Tag: content development

Setting a Foundation for SEO: Writing your First Content

Posted by Mason Stoller - September 7, 2011 - SEO
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Search engine optimization needs to be correctly integrated from the start of a website for best results.  With the correct implementation of on-page SEO and solid content writing you will be able to rank much sooner.  But, a lot of the time we have clients come to us after months or even years of little […]

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The Differences Between Offline and Online PR

Posted by Mark Thompson - February 4, 2011 - Blogging, SEM
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Public Relations is all about creating buzz and/or exposure around a brand or company to a target audience, through various offline and online engagements.  However an offline and online PR marketing campaign have many differences that are important to understand. Even though I am a bit bias, there is no denying that there is a […]

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Attention! Before You Guest Blog, Know Their Audience

Posted by Mark Thompson - August 18, 2010 - Blogging
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If you have been following a lot of the popular Internet Marketing and Blogging blogs out there, you have probably seen an increase in people talking about how guest posting is a great way to build an audience.  But before you start writing for other blogs, make sure you do your research to see if […]

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How To Assemble the All-Star Content Promotion Team

Posted by Mark Thompson - July 12, 2010 - Blogging, Social Media
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Content promotion is getting to be as important as creating the actual content.  I think what people are starting to realize is that just creating great content will only take you so far.  This is one of the reasons Social Media and SEO are blending together.  You need both to truly see the full value […]

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Best Practices for Online Press Releases

Posted by guest - March 31, 2010 - SEO
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Search marketing and public relations have traditionally functioned as separate entities however in recent years it has become clear that there is a close synergy between the two. Many companies will employ both PR and search marketing agencies to help promote their companies. This can be a powerful combination and generate a lot of exposure. […]

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Where to Find Inspiration and Passion for Blogging

Posted by Mark Thompson - February 25, 2010 - Blogging
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Sometimes it can be hard to sit on the computer and force yourself to write a high-quality blog post.  I’m sure the bloggers out there can relate to this and know exactly what I’m talking about.   You are sitting there, spinning your wheels, trying to figure out what to write about that your readers will […]

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Why Outsourcing Content Development Can Hurt Your Company

Posted by Mark Thompson - November 5, 2009 - Blogging
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It is true that having unique content on your site is a big part of search engine optimization and continuing to build quality traffic.  However your content development strategy can have a big impact on how fast and how much traffic you can gain.  There are a number of ways to generate content; blogs, forums, […]

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The Silo Effect: Content Development Built Around Keyword Segmentation

Posted by Mark Thompson - January 29, 2009 - SEO
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As we all know, content development is a big part of any successful SEO strategy. That is why your initial keyword research is so crucial. If you optimize content for keywords that are not being searched, than what’s the point? The key is to identify silos or groups of searched keywords that are related to […]

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