Live From SMX Seattle: What You Should Be Measuring – But Aren’t
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Moderator: Chris Sherman, Executive Editor, Search Engine Land Speakers: Akin Arikan, Senior Manager, Internet Marketing, Unica Corporation Christine Churchill, President, KeyRelevance Rich Devine, Director of Search, ZAAZ Ryan Gibson, Director of Marketing, Rimm-Kaufman Group Christine Churchill 63% of purchases by consumers who conducted online searches for various product categories occur offline. Many companies push [...]
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