Tag: ad quality score

Guide to Decrypting Google’s Ad Quality Score

Posted by Mark Thompson - July 29, 2008 - SEM
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Have you ever wondered how Google determines where to rank your pay-per-click (PPC) ads in the sponsored search results? Google has come up with what they call an Ad Quality Score that will help explain how they go about ranking ads. Google defines Ad Quality Score a dynamic metric assigned to each of your keywords. [...]

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