Tag: ab testing

How and When to Move from A/B to Multivariate Testing

Posted by Richard Patterson - June 13, 2011 - Analytics, SEO, Tools

Most of us who have a website would love to get it to perform a little better, two obvious ways to do this are to increase traffic to the site or to increase what we get from the existing traffic. By increase what we get from the existing traffic I’m talking about increasing conversions. The […]

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3 Key Steps to Starting an A/B Test

Posted by Robert Brady - June 23, 2010 - Design/Development, SEM

Ever wondered if your site would generate more sales/leads with a larger call to action (CTA)? Perhaps reducing the amount of text and using bullet lists instead? Even the experts will tell you “It depends…”, but with 3 easy steps you can let your customers tell you. Step 1: Determine Your Goal You need to […]

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Your Website SEO Checkup: Part 7 of 8 – Testing

Posted by Mark Thompson - July 11, 2008 - SEO

Testing can be a never ending battle, depending on how thorough you are looking to test. The idea is to find the most effective web page that will lead to the best results. Your results may be, increased time on site, increase in page views, increase in # of signups, etc… There are two main […]

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