Setting a Foundation for SEO: Writing your First Content

Posted by Mason Stoller - September 7, 2011 - SEO - 6 Comments

Search engine optimization needs to be correctly integrated from the start of a website for best results.  With the correct implementation of on-page SEO and solid content writing you will be able to rank much sooner.  But, a lot of the time we have clients come to us after months or even years of little success.  It makes it a bit more complex to create a SEO campaign at this time due to a lot of the content needing to be rewritten and optimized.

It is vital to the future success of your website and SEO efforts that your content is optimized for the search engine results you are trying to rank for.

How do you optimize your content for SEO success?

First and most importantly, start getting a lot of keyword research done.  You’ve got to put in the time doing some solid keyword research to understand a few different factors.  Who are the competition you are facing and what type of content will you need to beat them in the rankings?  If they have 1,500 word articles with excellent imagery and videos, you are going to have to write equal to better content to compete.  Also, start looking at how relevant the first page websites are, is there space for you to sneak in easily? Or are you competing with some very well ranked authority sites that are going to be difficult to outrank?

The goal for you is to find at least 5 broad, high search volume primary keywords and 20 secondary keywords that you believe you can rank for rather easily.  Not only that, but they are relevant and targeted to the potential consumers you are looking to reach out for.

Keyword Research for SEO Content Writing:

  • 5 primary keywords – high volume searches (10,000+ exact match) with medium or lower competition (if possible)
  • 20 secondary keywords – low volume searches(750+ exact match) with low competition

Now the reason you have found all of these great keywords is that they directly correlate to the search engine rankings that you want to rank for.

Google’s search engine spiders scan and read a lot of text, you’ve got to have relevant content so they know your site should rank on specific keywords.  

It’s pretty simple, there’s no reason to write about concepts and ideas that have no relation to the rankings you want, you want to become an “authority” on the concepts and terms in your field.  Google needs to spider a lot of highly relevant pages and posts to build trust toward your rankings.

SEO Content Writing Strategy:

  • All content on your website will be broadly targeted at the 5 primary keywords
  • Write a post or page for each secondary keyword
  • Add all appropriate meta tags with your keywords in mind
  • Stay above 600+ words for maximum weight in SERPs
  • Add any media possible – at least 1 image per page, videos are a plus

In doing this you will have set the stage for search engine spiders to visit your website, read through your content, and gather a lot of relevant content that is keyword targeted.  Instantly your site will be associated with the keyword terms and phrases you are looking to rank for.  Now when you start link-building and gaining more traction in the search engine rankings, you’ll see that your websites pages and posts are ranking for the correct keywords.  Helping quickly set the stage for success in Google, Yahoo, and Bing.

About the Author

Mason Stoller

Currently working as a SEO consultant and client manager at SEO Influence.com, a Santa Barbara SEO Company. But, I love blogging and in my free time I share a ton of free marketing info at my SEO Tips Blog .
7 comments
Custom Papers
Custom Papers

The other problem with the "infinite bookstore" is that the old classics are harder to dislodge to make way for the new.These days I follow most of my favourite authors on social media.

aheadWorks
aheadWorks

Well, like they say " Content is the king". Good tips for starters, Mason!

Noel Addison
Noel Addison

This is a great guide for people who are just starting with their writing career for SEO. You have discussed the topic thoroughly. My recent post Mobile Website – Do You Need One?

Wesley
Wesley

Mason, great post. Succinct and clear in its direction and recommendations. Makes me want to read more of your stuff. The blueprint you suggest looks pretty sound to me. I am just getting grounded in this SEO industry and am glad I found your article.

school of gurgaon
school of gurgaon

I like very much your way of presentation Some great information to be absorbed in this post.Thanks a lot for sharing. residential property gurgaon | school in gurgaon | residential plot in gurgaon | top universities in india | web design company

Andy
Andy

I also agree with Murray that Google give priority quality content over huge quantity of articles. Also keywords research is an important factor in case of optimizing any website.

Murray
Murray

Mason, I like the structure of what you've mentioned. I couldn't tell you how many people will just bombard their blog with as many posts as possible vs. trying to maximize what they have with a smaller scope of content. To be honest, a website doesn't really need thousands of articles - if it had something like 100 super strong articles than it could be equally rewarding for the reader. Quality, over quantity any day and if you can add in SEO than you're golden. My recent post undefined