StayOnSearch

Real Life SEO Problems – For SEO’s Working With Small-Medium Size Companies

Mark Thompson July 16, 2008

Let’s face it, the majority of us SEO’s and agencies do not work with fortune 500 companies. We mainly work with small to medium size businesses that have minimal to no in-house marketing team to work with. Many of the more popular SEO blogs give great recommendations on how to form detailed SEO strategies. However a lot of these strategies are only realistic for the larger corporations who have the money and the resources to implement such strategies.

The Dilemma that SEO companies and consultants face with the smaller clients is that they simply don’t have the time to create tons of content or the money to redesign a new website. Sure it would be nice to roll out that elaborate SEO strategy that everyone talks about, but is it feasible? Is your client able to spend money designing and developing landing pages for a multivariate test? Can they spend the time to create a social media profile and build relationships? Can they take the time to write blog posts and maintain it? In a perfect world, it would be great to have clients who had time to do these things.

So what about the smaller companies with 5-50 employees?

Realistically if you are working with a small-medium size company, your SEO strategy cannot be as complete as you would have liked, simply because of budget and resource constraints. From an SEO’s perspective there is only so much we can do to optimize a site. At some point the client has to provide some of their time, energy, and knowledge towards creating a content-rich, engaging website experience.

Basic Solutions

I have come up with a few basic tips on how to lay the SEO foundation for a company with a limited budget.

These are just the basics that every SEO strategy should contain. These are relatively easy things to check for and implement, with a limited budget.

So What’s The Problem?

Creating blogs, social media strategies, PR strategies, extensive link building campaigns, podcasts, videos, whitepapers, surveys, tools, testing etc… is where the bulk of the work takes place. Unfortunately a lot of those strategies take expert knowledge, design, development time, and client resources to fulfill.

I would love to hear some ideas and get some feedback from other SEO companies and consultants who have run into these similar problems.

What do you do to execute an in-depth SEO strategy with limited money and resources? What do you do to motivate your client?

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2 comments
g1smd
g1smd

*** Create descriptive Title, Meta, Alt tags. *** One correction. The alt text is an "attribute". I'd also mention the effective on-page use of heading tags, and clarify that by "meta" I meant "meta description".

Business Website Bui
Business Website Bui

Great Post, and so true most-most of the website that I build for my clients include basic on page SEO.They want people to contact them via the website, and when I explain the whole keyword research process, link building, great content and having a unique selling point etc, they go all quiet on me. So now to keep it simple I offer 4 simple packages and they can choose to what extent they want their website optimized. The problem is that they just don't know the amount of work that is needed to make their website work for them on the net. I have also started generating the keywords, and then teach the clients how to optimize the website themselves.

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