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The Promotional Potential of QR Codes

Ryan Sandberg October 7, 2011

Imagine walking down your city’s main thoroughfare one morning and you turn the corner to see a massive black and white sporadically-checkered pattern sprawled out on the side of a building in the shape of a square. Immediately you peg it as one of those QR codes you see printed in magazines and on the sides of shipping containers. You get out your nifty smartphone, access the bar code reader you downloaded last week (because it’s free) and hold your camera up to focus in on the huge QR code presented before you. Meanwhile, several other pedestrians are doing the same thing nearby. Who knows how many people can see such a massive display? At any rate, the scanned bar code takes you to a website notifying you of a new club opening in that building. Whether you’re a club hound or not, surely you’d admit that was a worthy marketing ploy.

Potential of the QR Code

The QR code has tremendous potential for powering your business’s web traffic. While it may or may not be suitable for custom golf shirts and other standard promotional wears (it’d probably be most effective printed on the back of a T-shirt if you were to go with the clothing option), the QR code can be printed from just about anywhere, slapped onto just about anything, and turns into an instant and even permanent portal for people to visit your website.

By the end of this year statistics project that the smartphone will outsell the feature phone in the United States. That means more mobile phone users than not will be armed with the ability to scan QR codes with their devices. While not every smartphone user is familiar with their phone’s bar code scanning ability, they will. Not everyone knows what the QR code is as opposed to traditional bar codes, but that will change too. This is going to become a popular gimmick because clever marketers are going to start implementing it, starting now.

The Future of the QR Code

By 2015 mobile internet traffic is going to be 400% more than it is today. So much of your market is going to be funneled through mobile devices that there’s no way you can justify not taking advantage of the connectivity of QR codes. They’re an effective way to reach out to people and gain some mobile web traffic in the process. As an Internet marketer you simply can’t do better than that.

Learn how to create a QR code for your blog!

4 comments
Chris
Chris

Ryan great article! I see it everyday more and more companies using QR codes and mobile web to make an impact in their marketing. Mobile browsing is will surpass PC browsing by the end of 2012 studies show. This means that QR codes and mobile web will be something that every business will have to use. Marketing agencies use our mobile website platform to create mobile sites that come with QR codes.

Noel Addison
Noel Addison

I believe that QR Codes have a a great potential in promoting products. And I can see that this could be a great tool for internet marketing. My recent post Selling Ice Cubes to Eskimos

Sandra
Sandra

"By 2015 mobile internet traffic is going to be 400% more than it is today". Uh... WOW! That's pretty impressive. Maybe I should consider optimizing my blog for mobile traffic. QR codes are the future, I completely agree with you! My recent post About the Great Dane training

Austin Realtor
Austin Realtor

QR codes are the next generation traffic generators. Just a snap, and your website transforms into an accessible gateway of information. QR codes are amazingly powerful in increasing web traffic and has a potential to be a tool for internet marketing.

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