Pros & Cons for Various Types of Content Creation

Posted by Mark Thompson - May 20, 2010 - Blogging, SEO - 17 Comments

Content development is the foundation for any good internet marketing strategy.  The content type and quality will determine how well the content is perceived by the readers.  There are many ways you can create great content for your website, but it is important to first understand what type of content the industry likes.  For example, Infographics are very good content for the internet marketing industry because of the ability to graphically show a marketing process that would be hard to explain through plain text.

This post examines the different types of content you can create for your website or blog, as well as the pros and cons for each.

Video

Pros:

  • Great videos tend to go viral quickly
  • Can be a great way to communicate content
  • Easily syndicate across multiple video networks
  • Rank well in organic search results
  • Easy to embed into website/blog

Cons:

  • Some initial costs (video equipment, lighting, editing software)
  • Hard to create great video content
  • Need to storyboard content
  • May require editing

Whitepapers

Pros:

  • Easy to create
  • Authoritative content that builds brand credibility
  • Great link bait
  • Great lead generation mechanism

Cons:

  • Involves some topic research
  • Should be a strong writer
  • Have been overused in the past
  • Design will help make the whitepaper more attractive

Blogs

Pros:

  • Build great industry credibility
  • Easy way to add updates and share content
  • Search engines love blogs!

  • Optimize each post for the long tail (equals traffic)
  • Can be easily monetized (sponsors, ad space, affiliate links)

Cons:

  • Usually takes a long time to gain a loyal readership and steady traffic
  • Requires upkeep and moderation
  • Requires frequent content updates
  • Helps to have some marketing outreach and social communication
  • A custom designed theme will cost money but help set you apart

Social Media

Pros:

  • Great ways of driving traffic and spreading content quickly
  • Can receive indirect business from your friends/followers
  • Improve customer service/support
  • Be found in the search engines (real-time updates)

Cons:

  • Must be active in the community
  • Long-term marketing strategy
  • Can hurt your brand if the wrong information gets out
  • Can involve upfront investments (custom backgrounds, design/programming integrations)

Podcasts

Pros:

  • Fairly easy to create
  • Great for people who don’t have time to read
  • Can download to listen to on iPod or music player
  • Listen while on the go
  • People like hearing other people, instead of reading

Cons:

  • Requires planning similar to a webinar in terms of story-boarding the podcast
  • May need editing
  • No two-way conversation
  • Should have a people that is engaging to listen to
  • Listeners can leave quickly if they don’t hear what they like
  • Not good for people who are hearing impaired
  • Not easily searchable in search engines

Webinars

Pros:

  • More than 84 percent of all people are visual learners
  • Visually & Audibly engaging
  • Can record to put on your website/blog for people to download
  • Good piece of link bait
  • Great way to gain an inhouse marketing list
  • Typically loyal visitors, who are or may become customers
  • Simple and easy to use, with no downloads required
  • Useful features, such as instant polls, live chat (perfect for Q&A), live desktop share, and the ability for several users to control slides.

Cons:

  • Takes practice to get good at it
  • A polished presenter or speaker is a must
  • Rehearsal time is critical
  • Need a webinar platform like WebEx or GoToWebinar
  • Live events mean no going back and editing if you mess up
  • Need to have an agenda and storyboard how the webinar will flow

eBooks

Pros:

  • Easy to create
  • Zero cost to reproduce
  • Great link bait and lead generation tool
  • Instantaneous download, don’t need to wait for it to ship
  • Environmentally friendly
  • A reasonable monetary return for their work
  • Easy to distribute and share

Cons:

  • Require some design costs
  • Have been overused in the past
  • Need to have good writing skills

Infographics

Pros:

  • Very appealing
  • Currently very popular and go viral easily
  • Able to show concepts and information in a fun and engaging way
  • Easy to share and distribute

Cons:

  • Need to hire a great designer (can be costly)
  • Need a great concept that can be visually explained
  • Takes quick a bit of time to create

About the Author

Mark Thompson

Mark is the creator of StayOnSearch and president of Search Creatively, a full-service Internet Marketing Company located in Raleigh, North Carolina. He also contributes to many industry related blogs including Search Engine Journal and is active on Facebook and Twitter. Follow Mark on Twitter
10 comments
Mark Thompson
Mark Thompson

I whitepaper is more of an authoritative article that usually is about one specific theme or idea. Usually there is some relevant studies and data that backs up the points of the article.An ebook is usually much longer in length and can cover a wider variety of topics in a certain industry. Usually ebooks contain case studies, personal experience stories and explain concepts in more detail.

Mark Thompson
Mark Thompson

Totally agree, great points.If companies only realized that 80% of the hard work is understanding your goals/objectives and formulating a strategy...the execution should be the easy part.

tabuhan
tabuhan

Es ist immer eine feine Linie zwischen den Nutzern dynamisch und ansprechende Inhalte und bietet genug Keyword Rich Content auf menschenwürdige Rankings zu erhalten. Ich tendiere dazu, die Seite der Menschen, die sagen - Bereitstellung von Informationen, dass ein Benutzer zum ersten Mal einrastet - dann stellen Sie sicher, erinnere mich an die Suchmaschinen sind auch für die Benutzer. Mit all den Buzz um Social Media, ich glaube, die Menschen vergessen manchmal über Inhalt und sogar noch wichtiger StrategiePortable defibrillator

ryan
ryan

thanks for the info!

Go2Mach2
Go2Mach2

Thanks for the Post - Good Information.There is always a fine line between providing users dynamic and engaging content and providing enough Keyword rich content to get decent rankings. I tend to side with the people who say - Provide information that engages a user first - then make sure you remember the search engines are also users. With all the buzz around social media, I think people sometimes forget about content and even more important Strategy - http://www.stellarpointgroup.com/small-business.....If a company has formulated an overall business strategy and direction, it is much easier to design and develop content which is both engaging and informative. Thanks again....

ryan
ryan

thanks for the info!

YourNetBiz Mentor An
YourNetBiz Mentor An

Great list indeed, Mark. I am not sure what the difference between the whitepapers and ebooks it though.Best,Ana HoffmanSeo Engine Ranking Secret: Buy an Aged Domain

Mark Thompson
Mark Thompson

Thanks for stopping by again. I'm glad you like the content.Yeah, there are a lot of other kinds of content creation...just couldn't do them all. But lists are defiantly good content that tends to get shared a lot.

David Iwanow
David Iwanow

@mark thats the second post of yours ive read recently and really impressed. I see that you left out the usual suspects such as lists....

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