Panda and the New Google

Posted by Jon T. Norwood - July 26, 2011 - SEM, Social Media - 7 Comments

Google is a great example of how powerful the Internet really is.  With more users than all the other search engines combined, and by a crazy wide margin, Google is a powerhouse the likes of which the business community hasn’t seen for a long while.

No More Playtime

As big and as successful as Google is, it has not done well with many of the ventures it has developed. The Google Wave project, touted as the future of messaging, was not. Nearly all of Google’s social networking efforts have met with failure. Gmail and Google Apps for Domain are the two bright spots, technically one, as they both depend on Gmail. Google Docs is not a competitive threat to some of the other productivity offerings on the Internet.  So it would appear Google can’t do anything well except search right?  Well not really.

With the release of Google+ they prove they can do a pretty good job at social media as well.  With a launch that was so successful the company had to shut down registration for a short time, Google’s new social media foray may just give facebook something to think about.

The Panda Update

It would seem that between the Google Panda update, that may be responsible for a 16 percent jump in revenue for the first quarter 2011, it the opening shot in the coming Google campaign. As a measure of how serious Google is, future employee bonuses will be tied to the company’s success with its social networking efforts, even if the employee is not directly involved in that development. The message is clear; Google has to start working for a living.

Recently, the US Government approved Google’s purchase of ITA software. ITA makes and maintains most of the software running airline booking systems and discount airfare aggregators. While the deal was approved with restrictions and will entail Government monitoring, it puts the company in a position to capitalize on the lucrative market. Perhaps a custom Google Airfare discounting a booking system is coming.

Google also announced a major upgrade to the YouTube video service that will involve a complete new look and feel, the creation of channels, and original content distribution. Recent shifts in the media market with Netflix going independent and major cable providers scrambling to open their offerings up to mobile subscribers make the YouTube move logical and a little aggressive.

Tough Google

More than anything else, this is a fundamental change in the corporate culture of Google. For years they were seen as the playground of the ubergeek and about as un-businesslike as possible. These new moves seem to introduce a Google committed to compete in the technology sector and not just have fun with the permanent advertising revenue. Google’s lock on search engine revenue may have been the thing that kept them from really developing. There was no need to earn a living, just experiment with the money that was there. The “one day a week spent on a personal project” rule for Google developers may soon end. As powerful as Google is in the present Internet market space, an aggressive “winner-take-all” Google could be a warring idea. The company could dominate in several markets, and it would be hard to stop them in some. A concerted and well-focused social networking effort could begin to grow and threaten real competition for Facebook. A more extensive Google Cloud could alter the budding Cloud industry. Android has shown the way and now Google may be getting serious about exploiting that opening.

About the Author

Jon T. Norwood

Jon T. Norwood covers Satellite Internet topics for several sites and maintains a blog on Internet Service Providers.
11 comments
Custom Papers
Custom Papers

A lot of the books on your list for this one have mysteriously found their way onto my wish list…

Michel
Michel

The Google index count is the total amount of websites displayed when you enter a search query in Google. This number may fluctuate from day to day, depending on several different factors that affect the Google search results. Some factors are relatively minor, while others are indicative of a large change in the Google search algorithm. Thanks. inbound marketing company

Zeno UK
Zeno UK

The open source software projects allow anyone to download, use, create and modify the application to suit his or her own personal needs without any licensing requirements. Specific virtual communities and websites are found on the Internet where computer programmers work together on open source projects. Thanks.

Rinoplastica
Rinoplastica

I'm agree. My customer was with Google Adwords, then stopped the campaign and after some time has experienced a drop down PR, from PR3 to PR2 and some pages PR1...

Posizionamento
Posizionamento

I don't like the last Panda update. The impression is that Google wants to be more severe, and has fielded more quality raters to evaluate best positioned websites manually. I have seen and suffered real injustices. I think Google has given too much power to quality raters.

lakewood homes
lakewood homes

Google may have failed in some of its projects but slowly, all can see how Google slowly wants to dominate every market imaginable. Whether this is a good thing or a bad thing is still debatable.

Alx
Alx

Only problem with the Panda algorithm is that it works properly only in countries where large advertising budget,but in markets with low budget for advertising algorithm seems to not work My recent post Vand Nokia 5530 Express Music second hand Bucuresti pret 500 lei (Bucuresti)

Weatherford Democrat
Weatherford Democrat

Google is providing new features with every passing day . It is good for the users as well and keep the interest of visitors. Thanks for providing info regarding another feature. Keep it up

Anita
Anita

Hi Jon, I'm really happy by the Google Panda update. It seems to reward more quality sites and penalize more people using spammy techniques (i.e. profile backlinks and spamming article directories). I think it's good for both the user and the average marketer! Have a good day, Anita My recent post Ideas and Pictures

Dave
Dave

I think a Google have definitely refocussed their efforts which is good. I think that competition is good in whatever market they pursue because it will keep them honest and trying to move forward. This is where we could really do with Bing doing something innovative other than ads in SERP's. My recent post The Wonders of China

TrafficColeman
TrafficColeman

Google is doing what they need to do to keep people happy and not bore them to death. All these changes are good for them and the average marketer. "Black Seo Guy "Signing Off" My recent post Selling Ad Space Is Another Great Way To Make Money Online