Comments on: Can You Really Outsource A Social Media Strategy? http://www.stayonsearch.com/outsource-a-social-media-strategy Search & Social Media Marketing Tips, Resources, and Discussions Fri, 03 Feb 2012 00:56:18 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jeremy Smithhttp://www.stayonsearch.com/outsource-a-social-media-strategy/comment-page-1#comment-215 Jeremy Smith Wed, 25 Nov 2009 14:48:23 +0000 http://www.stayonsearch.com/?p=668#comment-215 Good post Mark. One of the biggest issues that I commonly see is that people just want to jump in feet first without thinking through a strategy first. Just because everyone is on Facebook or Twitter, doesn't necessarily mean you need to be there as well.At the same time, when you decide these sites are right for your business, a road map is essential for execution. Without a good content strategy, a social media campaign will fail.Also, thanks for the cameo mention :) Good post Mark. One of the biggest issues that I commonly see is that people just want to jump in feet first without thinking through a strategy first. Just because everyone is on Facebook or Twitter, doesn’t necessarily mean you need to be there as well.

At the same time, when you decide these sites are right for your business, a road map is essential for execution. Without a good content strategy, a social media campaign will fail.

Also, thanks for the cameo mention :)

]]> By: Mark Thompsonhttp://www.stayonsearch.com/outsource-a-social-media-strategy/comment-page-1#comment-220 Mark Thompson Wed, 25 Nov 2009 13:04:52 +0000 http://www.stayonsearch.com/?p=668#comment-220 Thanks for the feedback. Good points. Thanks for the feedback. Good points.

]]> By: Mark Thompsonhttp://www.stayonsearch.com/outsource-a-social-media-strategy/comment-page-1#comment-219 Mark Thompson Wed, 25 Nov 2009 12:34:20 +0000 http://www.stayonsearch.com/?p=668#comment-219 Great point. It can be frustrating from both ends (client & company) when clients feel that by signing up for a facebook profile or linkedin profile that they are doing social media. The most important part is educating them and having them understand the reasons behind each social outlet. Thanks for the feedback. Great point. It can be frustrating from both ends (client & company) when clients feel that by signing up for a facebook profile or linkedin profile that they are doing social media. The most important part is educating them and having them understand the reasons behind each social outlet.

Thanks for the feedback.

]]> By: Joseph Kingsbury, Tehttp://www.stayonsearch.com/outsource-a-social-media-strategy/comment-page-1#comment-218 Joseph Kingsbury, Te Wed, 25 Nov 2009 12:07:04 +0000 http://www.stayonsearch.com/?p=668#comment-218 Mark - nice post, I agree that client participation is key to the success of any social media initiative. Regarding ownership of execution, things can get blurry when looking at social media for PR vs. social media marketing. In reality, the two are increasingly overlapping and I think professionals in both camps probably need to recognize that social media is making a mess out of those traditional lines in the sand. Joseph Kingsbury, Text 100 Mark – nice post, I agree that client participation is key to the success of any social media initiative. Regarding ownership of execution, things can get blurry when looking at social media for PR vs. social media marketing. In reality, the two are increasingly overlapping and I think professionals in both camps probably need to recognize that social media is making a mess out of those traditional lines in the sand.

Joseph Kingsbury, Text 100

]]> By: Patrick Murphyhttp://www.stayonsearch.com/outsource-a-social-media-strategy/comment-page-1#comment-217 Patrick Murphy Wed, 25 Nov 2009 11:58:51 +0000 http://www.stayonsearch.com/?p=668#comment-217 Do you think it is interesting the way clients want to generate business from social media but do not want to engage themselves. We had a client who did not want to have a facebook page etc for themselves personally. But they did want to reach the facebook generation! I think the answer is finding the balance between in house and outsourcing. And what we find the more they engage the more they want to take in house. Cheers Patrick Do you think it is interesting the way clients want to generate business from social media but do not want to engage themselves. We had a client who did not want to have a facebook page etc for themselves personally. But they did want to reach the facebook generation!

I think the answer is finding the balance between in house and outsourcing. And what we find the more they engage the more they want to take in house.

Cheers

Patrick

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