StayOnSearch

3 comments
Carlos
Carlos

Using social media sign up is a great tool for those that want quick sign up and it allows us marketers to retrieve a significant amount of information (if the user's settings allow it)

Mark Thompson
Mark Thompson

Zack, That is a good point, I think I overlooked that point. That is true that if your sign-up page is taking forever to load, they are more than likely going to bounce.Actually another point that kind of goes with that, is pre-filling any fields you can. So if the user already gave their name at another point in the process, pre-fill that information into the form so they don't have to do it again.While I'm thinking of other things on the fly....giving the option to login to their existing account will help especially with repeat customers looking to purchase a product from an ecommerce website.

Zack
Zack

Good tips, especially the one about letting them use their existing log-ins. Another important factor to remember is the speed of your registration. If their is a noticeable lag, users could bounce. Page and form processing speed is especially important when you are moving them through your funnel.

Trackbacks

  1. [...] Optimizing the Registration and Sign-Up Process | StayOnSearch It is important to understand the users mindset as well as making it as easy as possible to complete a successful registration/sign-up. Let’s take a look at some aspects of the sign-up process that should be thought about for higher conversions. [...]

  2. [...] of the things that has popped up a lot on blogs is people giving away free e-books with the hope of getting people to sign up for their newsletter. They write an e-book, hook it up to their newsletter software and then when someone signs up, they [...]

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