Comments on: Optimizing Product Descriptions on E-Commerce Sites http://www.stayonsearch.com/optimizing-product-descriptions-on-e-commerce-sites Search & Social Media Marketing Tips, Resources, and Discussions Fri, 03 Feb 2012 00:56:18 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mark Thompsonhttp://www.stayonsearch.com/optimizing-product-descriptions-on-e-commerce-sites/comment-page-1#comment-3855 Mark Thompson Thu, 13 Jan 2011 10:28:39 +0000 http://www.stayonsearch.com/?p=4289#comment-3855 I agree Alex. I am sure that writing 1,000 unique product descriptions is just not feasible. However you can try one of the following... 1. Pick and choose which products you write as unique description, only choosing the products that are most popular and making you money. 2. Make it a long-term goal and rewrite 1-2 descriptions a day, until they are all complete. 3. Outsource the work to someone who can do it for you Hope that helps and you explore one of those options. I think it will be very beneficial. Mark I agree Alex. I am sure that writing 1,000 unique product descriptions is just not feasible. However you can try one of the following…

1. Pick and choose which products you write as unique description, only choosing the products that are most popular and making you money.
2. Make it a long-term goal and rewrite 1-2 descriptions a day, until they are all complete.
3. Outsource the work to someone who can do it for you

Hope that helps and you explore one of those options. I think it will be very beneficial.

Mark

]]> By: Alexhttp://www.stayonsearch.com/optimizing-product-descriptions-on-e-commerce-sites/comment-page-1#comment-3845 Alex Wed, 12 Jan 2011 14:35:37 +0000 http://www.stayonsearch.com/?p=4289#comment-3845 From a e-commerce marketer perspective and someone who is guilty of some of the no-no's listed above, writing content rich product descriptions has always been a challenge. My e-store has about 1,000 products and writing good content for each one is just not possible at this time. However, we do market some products directly and for those we try to rewrite the canned descriptions (that we get from our suppliers). I just wanted to give me 2 cents as to way this happens so often. From a e-commerce marketer perspective and someone who is guilty of some of the no-no's listed above, writing content rich product descriptions has always been a challenge. My e-store has about 1,000 products and writing good content for each one is just not possible at this time. However, we do market some products directly and for those we try to rewrite the canned descriptions (that we get from our suppliers).

I just wanted to give me 2 cents as to way this happens so often.

]]> By: PLRhttp://www.stayonsearch.com/optimizing-product-descriptions-on-e-commerce-sites/comment-page-1#comment-2860 PLR Wed, 15 Sep 2010 05:58:04 +0000 http://www.stayonsearch.com/?p=4289#comment-2860 Some sites can get away with it i.e Amazon bcoz you prorbaly go there knowing about the product but want the best price, the description is a perfect oppportunity to sell the product or sell the dream to your visitors. Some sites can get away with it i.e Amazon bcoz you prorbaly go there knowing about the product but want the best price, the description is a perfect oppportunity to sell the product or sell the dream to your visitors.

]]> By: Wynnehttp://www.stayonsearch.com/optimizing-product-descriptions-on-e-commerce-sites/comment-page-1#comment-2151 Wynne Thu, 22 Jul 2010 21:35:34 +0000 http://www.stayonsearch.com/?p=4289#comment-2151 I think Disqus was down for a whole or something. I noticed quite a few blogs were affected by it. I think Disqus was down for a whole or something. I noticed quite a few blogs were affected by it.

]]> By: susanpetraccohttp://www.stayonsearch.com/optimizing-product-descriptions-on-e-commerce-sites/comment-page-1#comment-1876 susanpetracco Mon, 12 Jul 2010 14:31:27 +0000 http://www.stayonsearch.com/?p=4289#comment-1876 Thanks iEDGE! It's a great lesson for any kind of site owner, I think, although obviously I was focused only on e-com sites. Thanks for the feedback. Thanks iEDGE! It's a great lesson for any kind of site owner, I think, although obviously I was focused only on e-com sites. Thanks for the feedback.

]]> By: susanpetraccohttp://www.stayonsearch.com/optimizing-product-descriptions-on-e-commerce-sites/comment-page-1#comment-1874 susanpetracco Mon, 12 Jul 2010 14:30:25 +0000 http://www.stayonsearch.com/?p=4289#comment-1874 I think using those canned descriptions is just too easy for some people - and not everyone understands the benefit of unique text. Hopefully this will help convince some retail site owners. I think using those canned descriptions is just too easy for some people – and not everyone understands the benefit of unique text. Hopefully this will help convince some retail site owners.

]]> By: susanpetraccohttp://www.stayonsearch.com/optimizing-product-descriptions-on-e-commerce-sites/comment-page-1#comment-1875 susanpetracco Mon, 12 Jul 2010 14:26:26 +0000 http://www.stayonsearch.com/?p=4289#comment-1875 Mike, I agree - bloggers are way ahead of e-commerce sites when it comes to the TEXT of selling. I'd love to see a top-notch blogger "redesign" the copy of an e-commerce site. What a great case study that would be. Mike, I agree – bloggers are way ahead of e-commerce sites when it comes to the TEXT of selling. I'd love to see a top-notch blogger "redesign" the copy of an e-commerce site. What a great case study that would be.

]]> By: Private Label Ebookshttp://www.stayonsearch.com/optimizing-product-descriptions-on-e-commerce-sites/comment-page-1#comment-1868 Private Label Ebooks Mon, 12 Jul 2010 13:11:10 +0000 http://www.stayonsearch.com/?p=4289#comment-1868 From a marketing and SEO stand point it is very frustrating to see so many canned and short descriptions being used across numerous e-commerce sites. There is really nothing setting one advertiser/marketer apart from another when marketing the same product.Writing custom descriptions gives you the chance to focus in on keywords that are being overlooked for the product. This is what is going to make your efforts stand out from everyone else. From a marketing and SEO stand point it is very frustrating to see so many canned and short descriptions being used across numerous e-commerce sites. There is really nothing setting one advertiser/marketer apart from another when marketing the same product.Writing custom descriptions gives you the chance to focus in on keywords that are being overlooked for the product. This is what is going to make your efforts stand out from everyone else.

]]> By: Mikehttp://www.stayonsearch.com/optimizing-product-descriptions-on-e-commerce-sites/comment-page-1#comment-1861 Mike Mon, 12 Jul 2010 03:16:09 +0000 http://www.stayonsearch.com/?p=4289#comment-1861 Great article, Susan. I feel like store owners should go out and learn what bloggers are doing to market their niched, tailored products to consumers. Some of the points that I notice are they mention a lot about benefits of the product and how it can solve consumer problems. Consumers now are looking for solution, not a product any more. Hence, listing these benefits help make consumers feel more confident on buying products. In addition, they have a lot more such as listing feedback, money back guarantee, etc. Great article, Susan. I feel like store owners should go out and learn what bloggers are doing to market their niched, tailored products to consumers. Some of the points that I notice are they mention a lot about benefits of the product and how it can solve consumer problems. Consumers now are looking for solution, not a product any more. Hence, listing these benefits help make consumers feel more confident on buying products. In addition, they have a lot more such as listing feedback, money back guarantee, etc.

]]> By: iEDGE DShttp://www.stayonsearch.com/optimizing-product-descriptions-on-e-commerce-sites/comment-page-1#comment-1851 iEDGE DS Sun, 11 Jul 2010 21:19:34 +0000 http://www.stayonsearch.com/?p=4289#comment-1851 Spot on and well said. Making copy suitable to customers rather than just to search engines is incredibly important! Spot on and well said. Making copy suitable to customers rather than just to search engines is incredibly important!

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