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Online Business: How to Utilize Your Social Networking Sites Properly

Warner Carter September 14, 2011

Facebook, Twitter and Google+—these three major social players aren’t just places to drop your ad and service update bombs. In Internet marketing, social networking sites are a sacred place to position yourself in the market without even mentioning that you sell a thing like this or that.

Reciprocated networking

Social networking sites are a place to build real relationships. Relationship mean mutual, reciprocated and requiting, therefore, your social network relationship should not be a one-sided relationship like a fan-pop star relationship. If you take on a new customer, it will be good if you will initiate to add her up on Twitter and Facebook. Engaging your customers initially on social networking sites is a good way to understand their needs; it is also a manner of showing how important they are to you as a business owner.

As much as possible, screen your promotion

Yes, they are for ads, yet for witty and relevant ads only. Since social network users today are more hesitant on entertaining online businesses’ ads because of the ubiquitous spams and frauds that came out in Facebook and Twitter these past few years, be sure to scrutinize, censor, and screen your ads before dropping it on your update type box. Don’t over-promote, and don’t force people to get your service as if buying from your company is a mandatory thing. Also, let your followers and friends know the goal and point of your promotion and let them know if you are talking about yourself, your product, or your goals. These things should always be separated from each other, for mixing them up is like messing up your entire social network strategies.

Don’t be self centered, you are in a business relationships

Relationship is about mutuality, thus talking about yourself and business all the time turns off customers and followers. Always remember that you are in a serious business relationship on a very public platform called social media site where everybody is seeking for attention. You should participate as well in you networks conversation, be part of “the network”, and act like one of them. Not all marketers do this, but in my observation, those who level themselves with their customers are those who gain bigger and wider conversion, not to mention that some of them become their real business partners as well.

Don’t be a lousy social network guy

Not all people have this ability to mingle with virtual people on Facebook and Twitter for at least 5 straight hours. For some, social networking is one apathetic thing to waste their day. Yet of you are serious with your business, you’ll have to allocate at least an hour or two every day to catch up with what’s going on in your network, if there’s a new buyer or none , or to monitor the entire flow of your social network strategy.

Treat your network as real people

Although your relationship with your customers happens only in the constraints of the Internet, always remember to treat them as real people. People on these sites have feelings, too, and as a responsible social media user and business owner, you choose proper language and approach every time you deal with them. Always observe timing, courtesy and respect.

7 comments
Noel Addison
Noel Addison

People often sign up in social networking sites to "socialize" which basically means they want to build relationships with other people. Exchange thoughts, ideas and communicate with each other. As social media marketers we have to approach our prospects with that people. We should make friends with people and get their trust. Act and participate in social networking sites just like what everybody do in the network. My recent post Selling Ice Cubes to Eskimos

elizabeth homes
elizabeth homes

I liked what you said about relationship as being a mutual thing about you and your followers. It's very important to participate in conversations and leave something of value to them. Those who do this successfully seem to have better conversion than those who don't.

Mika Castro
Mika Castro

Flash, I think you better try watching videos on youtube. It really helps. My recent post ניוזלטר

Jesica Wills
Jesica Wills

This is really a nice tips for every social networking sites users. I will follow your advise. Great tips your are providing here. Keep guiding us. Thanks. And, by the way.. nice pictures. My recent post Android Application Development – Demand of Latest Trend

Alex Blaken
Alex Blaken

Social Networking sites has made a huge impact as far as social marketing is concern, some have even try to make a comparism between the new google+, facebook & twitter, despite their numerus differences, bloggers have yet really on them for more traffic. My recent post Unreported Marketing Document Has Been Leaked?

Aanchal
Aanchal

Social Networking sites are for creating network with unknown people so that you can impress thme to buy or use you products/services. I feel the last point should be the first point which many social media people just forget. Always treat your followers as real person not as just a number, answer their queries and ask them to use your services for better result and so on. My recent post Website Design in India

rebeccagill
rebeccagill

Love, love, loved the cartoon! Any social media person or internet marketer can relate - even if we really don't want to admit it.

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