As a result of around both the Internet Marketing and SEO community, I see 2 rather different methods of SEO being used. Having spent time following a few forums geared to both, it seems valid to discuss what I call “Marketing SEO” and “Webmaster SEO”. Maybe your idea of Marketing SEO is little more than using SENuke and comment spamming while using software to spin 12,000 articles. Though that person probably exists, there is more to this story.
Many of the successful marketers I have seen use some or all of these methods:
- Writing quality articles. Sometimes spinning, but usually by hand or re-writing them.
- Putting article like content in web 2 sites like Squidoo.com
- Posting in forums relevant to their niche.
- Creating profiles in social media sites and forums.
- Putting videos up on YouTube and other similar sites.
- Niche blogging with original content.
- Auto blogging, podcasting, and a few more I probably forgot to mention.
All of these methods have one common denominator landing them somewhere on a road between junk and golden, which is “How Good Is Your Content?”. They also tend to be links that one can just go out and start making. Using good content and syndicating it well does build links. It can also draw people who find this content back to a website or blog.
One effective SEO method used by often Marketer SEO’s (and many webmaster SEO’s), not often talked about as SEO, is the many links from affiliates. I see that as a voted for editorial link because affiliates choose which offer to promote.
I see what I have deemed to call “Webmaster SEO” as a different approach that may be better or worse, depending on your point of view, beliefs, and goals.
This would tend to be a longer term approach where the practitioners are seeking to get a smaller number of high quality links. Their approach is more technical and involves more analysis. They will use competitor’s link methods and take the time to contact many other websites to get a link, usually in exchange for some valuable content. That , submitting to directories, and making quality content well structured for the search engines to find are their primary methods. I know they use others but seek mainly to generate chosen editorial links.
From reading posts by people who are doing SEO for their own sites and reading in-house SEO people and some independent professional SEO it is pretty clear they tend to bag on some of the techniques used in Marketing SEO types. To be fair some Marketing SEO types think these Webmaster SEO methods are timid, at best.
Some approaches like link bait, and paid links, fall into either description easily. Personally I scan the world for what works and look for people who are reporting from actual testing. All these methods work. To gain the best results create an SEO plan when you first plan your site. Designing your site to benefit the people you want to attract will help a lot to define the best keywords to use in your SEO campaign. Select implementation methods that balance your own risk to reward comfort level based on the most accurate information you can find. Then experiment and test the results.
I found your post accidently when suffering the internet and the first thing that intrigued me was the title. I have basicaly knowledge of SEO but it is the first time when i hear about webmaster SEO. So, I've read carefully your post and i get the idea. It seems to me pretty interesting.
I like this article.Actually they are both good in increasing traffic of your site but I use SEO because I think it is better to enhance new websites.Personally I scan the world for what works and look for people who are reporting from actual testing.
Here in Orange County, search engine optimization or SEO techniques are a big help among business establishments because SEO (Orange County) serves as a weapon in the tight battle of e-marketing. Both online marketers and webmasters use SEO to make their websites more visible to SERP. So I think both strategies are useful for building a good reputation.
I recently came accross your article and have been reading along. I thought I would leave my first comment. I will keep visiting this blog very often.Its a really very impressive article.
Thanks Heidi. I think the advantage of using content for link building is exactly that people find this and you have the opportunity to show them what you offer. I get a lot of results from Scribd.com and part of that is the social nature of the site in addition to its popularity. YouTube is much the same. My ideas about branding and driving traffic from interests may fall somewhere outside of what is strictly considered SEO activities, but they are integral parts of the overall picture and a successful site.
Hi Warner, thank you for your good post. I prefer to releasing some business news via http://www.widepr.com or prlog org, write some articles and of cause qualified comments into quality blogs like this one - because you create backlinks on releated site and at the sametime you may learn something about your business, competitors, customers and market trends. Best, Heidi