Marketing Opportunities You Don’t Want to Miss

Posted by Mark Thompson - April 20, 2010 - SEM - 6 Comments

It is important to maximize each marketing opportunity that comes your way.  Identifying those opportunities and coming up with a strategy that will help your ultimate goals is something that every company should be thinking of.  There are a number of ways you can improve conversions by making small improvements to a number of your social and marketing campaigns.

Lets take a look at different ways you can take advantage of marketing opportunities you may not have been thinking about.

New Newsletter Subscribers

For users that have never been to your website, they want to see all that you have to offer.  If they like your content, there is a great chance they will sign-up for your RSS feed or newsletter.  This is a great opportunity to provide additional value that was not necessarily found on the website.  After the user signs up to receive updates from your website, send an auto-responder e-mail thanking them for becoming a subscriber.  Provide them with premium content that only subscribers gain access to.  This is a way to build credibility and exceed users expectations.

Some ideas for things you can provide in your thank you e-mail.

  • Downloadable Whitepapers
  • Quick Links to Popular Posts
  • Social Media Profile Links
  • Free Trials
  • Discounts on Premium Content
  • Links to Videos and/or Podcasts

RSS Feed

There are ways you can use your RSS feed as a marketing tool.  This is a great opportunity to soft sell your most loyal readers.  Adding a small ad or promo at the bottom of your RSS feed will be a subtle branding and selling tool.  A plugin like RSS Footer developed by Yoast will allow you to put a customized message in the footer of your RSS feed.


E-mail Signature

Your e-mail signature acts as your virtual business card.  If you are only leaving your name and business title, you are missing out on a huge opportunity to drive users into your blog, website, and social media profiles.  A firefox addon like WiseStamp makes it easy to automatically add rich e-mail signatures to the end of your e-mails.

What to add in your e-mail signature:

  • Blog URL/Website URL
  • Facebook Profile
  • Facebook Fan Page
  • Linkedin Profile
  • Twitter Handle
  • Chat Username
  • RSS Blog Feed

Blog Commentators

Readers of your blog who leave comments are potentially loyal readers or customers.  Typically blog commenters have the same interests and enjoy engaging with others in the community.  Usually a commenter will leave their website url and e-mail address.  It may be worth it to look them up and start following them on Twitter or Facebook.  Send them a personal message thanking them for leaving a comment.  This can keep the user coming back and may give them enough reason to subscribe to your RSS feed or signup for your newsletter.


ReTweeters

Tweeps who RT your content are also great people to try and gain as loyal readers.  You already know that they enjoy sharing other users content, so why not follow up with them by responding to them.  Thank them for the ReTweet or ask them a follow up question to the post.  Start following them and maybe even Tweet something on their website/blog.

You may want to respond to retweets with not only a thank you message, but also a relevant link to other content related to whatever the users was interested in.  This can help to get the user to revisit your site and get them back into your blog.


404 Error Page

There is nothing worse than finding a page that gives you a big 404 error!  Try crafting a well thought-out custom 404 error page that will keep the reader engage in your content.  Try providing links to some of your more popular content, a video, a download, etc…  At least if a user can’t find what they want, you are giving them a reason to stay on your site.


About the Author

Mark Thompson

Mark is the creator of StayOnSearch and president of Search Creatively, a full-service Internet Marketing Company located in Raleigh, North Carolina. He also contributes to many industry related blogs including Search Engine Journal and is active on Facebook and Twitter. Follow Mark on Twitter
6 comments
Vince
Vince

Postcards are the simplest and yet one of the most effective marketing tools available for online or off... My recent post New GVO Conference Video

Aaron
Aaron

Great post, although I also I believe in also making really cool landing pages so when they first turn up they love what you are doing and are enticed by the page layout and the copywriting. My recent post optimize press download optimizepress optimize press theme squeeze page tool product launch tool

mitchdcba
mitchdcba

No matter what, success is achieved from developing a skill, investing time and money into yourself and follow the business model of what the country's top producers are doing. Network marketing is more than your friends and family if you really expect high results. Small Business Marketing Opportunity

Andy @ FirstFound
Andy @ FirstFound

It's a quick way to provide social proof, thanking retweeters. People are more likely to click on a link like this: "Thx @1, @2 and @3 for retweeting <link>!"Than like this "Please Read and RT <link>"

Lyndit
Lyndit

Love the comment about the 404 pages. That is an EASY win for marketing. Make sure people have a good experience no matter what they are doing on your site.

W3Mag
W3Mag

Yes, these are without a doubt most important things ;) in my top of the list should be commentators and rss feed