Link Building: What’s the Best Approach?

Posted by Richard Soto - September 28, 2011 - SEO - 10 Comments

If your link building efforts have fallen flat as of late, perhaps it’s time to reevaluate your approach.

Let’s assume that the key to content is the quality of that content. Does it inform? Does it instruct? And, perhaps most importantly, does it build links?

The Importance of Quality Content

When deciding upon your approach to website content, it is important to first realize that, although you may be concentrating heavily on your real estate SEO efforts, quality content is, first and foremost, about understanding that it should answer questions, solve a problem and increase your audience base. Excellent, relevant content not only establishes yourself as an authority in the real estate industry, it provides your readers with useful and helpful information.

Once you have a firm understanding of the importance of quality content in your link building efforts, it’s time to concentrate on your content strategy.
You may want to consider the following when developing a content strategy: (1) determine your audience and what they want to read; (2) determine what information you can provide your audience; and (3) decide how you will deliver your content.

If you don’t consider the above factors, chances are your content won’t resonate with your readers and will do very little when it comes to your link building efforts. Don’t forget, too, that your quality content may include articles, press releases, and guest blog posts, just to name a few.

Guest Blogging

If you are searching for publishing your content across other websites, consider the following:

  • Not all websites are created equal. Your links on some websites may hold more value than others. Because of this, it is important to make sure the content you are providing meshes well with the content found on the website.
  • Any content you provide should be unique and should show a fresh approach to the topic at hand. As a general rule, if you can’t offer a comprehensive look at the topic at hand, don’t write about it.
  • Don’t forget that your content should always inform, instruct and build links.
  • Consider how your content can best benefit and support the site.
  • Although guest blogging on other sites typically has the lowest conversion rate, the links established may have the best impact on your link building campaign.
  • Guest blogging will determine your authority and your relevance with search engines, so always avoid using duplicate content and fluff content simply to get yourself a link (this also goes for posting comments on a forum).

Social Media

In addition to publishing your content across other websites, consider the social media aspect of quality content and link building. It is always a good idea to set up social accounts and supply them with your real estate brand. What does that mean? It means filling them with great links, logos and descriptions.
Remember that, when posting links to the target page of your social account, your goal should be to acquire dedicated followers who will also post your links. Never, ever devalue the beauty of social media.

About the Author

Richard Soto

Richard is the CEO & Broker of VIP Realty, The Premier Firm in Real Estate. Our offices focus on the Fort Worth real estate & Dallas real estate markets. To keep up-to-date with the North Texas condo market visit our Dallas condos page.
10 comments
sedalia homes
sedalia homes

List building is probably one of the most difficult tasks. Thanks to social media, this task has become significantly easier to do. More and more people have realized this and beginning to utilize its power.

Dental Tourism India
Dental Tourism India

Content is the King as far as link building is concerned. Without good content it is very hard to get back links. My recent post Dental Trends

LTR Weston
LTR Weston

Link building is a very good work in web sites.A link is an address of any other webpage or website.With the help of link we can reach on that webpage or web site.I like this post very much.

Noel Addison
Noel Addison

The main principle of linkbuilding today is "building authority links and gaining the trust of readers" and we can only achieve that if we will create a quality content and gain the trust of your readers by providing them pertinent information. Social media is also important not only for the promotion of your company but also it helps you connect with your readers and build relationship with them. My recent post Selling Ice Cubes to Eskimos

Steven
Steven

Nice tips, though I sometimes find it hard to relate the tips above to a small business like a plumber.

Rajnish
Rajnish

At Tourism Dental India we strive to achieve the highest standard of customer service and to take the very best care of you. All of our team is highly trained, caring and competent in dentistry treatment and patient care. We will also ensure every possible step is taken to make your visit as comfortable and enjoyable as possible. My recent post AGGARWAL DENTAL & IMPLANT CENTER

Buy to Let
Buy to Let

I think guest posting is the best approach and its most effective than anything else.

Duy Nguyen
Duy Nguyen

Hi Richard, Nice post on link building man :) I myself haven't done any guest blogging yet but I think I could give this technique a try in the future. Now I'm still focusing on other methods and they work very well. Thanks for sharing your knowledge, I appreciate that! Duy.

Aaron
Aaron

There are many more techniques for link building and I feel Guest Posting and Article Marketing are great ways to acquire quality links but again content will play vital role. My recent post Goa Carnival 2012

vhien
vhien

I couldn't deny that content is really important is the success of link building process but it is just one of the factors to consider. You might wanna add up Social Bookmarking and Blogging as one of the effective techniques in link building. I heard,video marketing is also on.