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How to Annoy Your Customers and Kill Your Online Sales

C. Loren Bishop January 18, 2011

If you’re not seeing the results that you expected from your online business, all of your hard work might actually be driving your customers away. If your marketing strategy is annoying instead of engaging, prospects will instantly leave your site and delete your emails without reading them. You may even end up on their ignore or spam lists. Check to see if you’re making any of these mistakes:

1. Big, Bold Fonts

This is the equivalent of talking louder when people stop listening in the offline world. If no one is paying attention to your content, bigger fonts, bolder colors, or flashier graphics won’t make a bit of difference. In fact, a visual assault is one way to guarantee the user will change the channel, so to speak.

2. Not Listening

If you talk, talk, talk, and talk some more without stopping to listen to your audience, you’ll quickly lose their attention. Ask for their opinion, solicit comments, and encourage discussion and debate. A conversation is much more engaging than a monologue. An easy way to gather private opinions is to use online survey software to ask a question or two that customers can answer confidentially. It will be just between the two of you and show that you value their opinion.

3. Constantly Repeating Yourself

OK, we get it. We actually got it the first time. While it’s okay to repeat key points once or twice to make an impact, don’t repeat the same information 10 times. Treat your readers like the intelligent people that they are. The same holds true with email communications. If you have something new to say, go ahead and send the email. However, if your message is basically the same as yesterday or last week, don’t just send a rephrased version of the same old thing.

4. Not Making Sense

It’s tempting to show that you’re an expert by filling your content with keywords and technical jargon. However, your goal is to deliver a simple, easy-to-understand message that catches your reader’s attention. If they can’t weed out the actual meaning from the fluff, you’ve missed your target.

5. The Hard Sell

If you’re filling your message with a call-to-action that is too much of a hard sell, you’ll quickly irritate your customer. Avoid too many “buy now” or “hurry, time is running out” statements. While this might work on a used car lot, it’s not effective with savvy internet shoppers. Even if you’re the most trustworthy online business owner in the entire cyber world, this tactic screams scam.

6. Not Selling at All

Just like you don’t want a hard sell, don’t use a sales tactic that’s too soft. Don’t be so scared of annoying or offending your customers that you never ask for the sale at all. Be engaging, be sensitive, be appropriate, but above all else, provide enough information that your customer knows how to buy your product.

Once you eliminate these annoying habits from your online repertoire, you’ll be amazed at the increase in your traffic and your bottom line.

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10 comments
Rhea
Rhea

The most annoying thing is when sellers keep on repeating themselves and not making sense at all. That's the best killer in market (I think). I often delete mails that are repeating. It really annoys me. They can do better than that. Millionaire mind intensive seminar has given some points to remember to prevent your business from failing.

golden homes
golden homes

I liked the way you approached the subject - what not to do. Often times, we focus too much on what to do and we sometimes overlook the things that we shouldn't be doing. Inversion is one of the best techniques used by some of the most successful online entrepreneurs to come up with strategy.

Generate Income
Generate Income

All these are mistakes that most small businesses are making when they are trying to sell their products or services online, another mistake it's that most small businesses don't take advantage of testimonials and use them as a proof that their products will fulfill the expectations of the costumers, this can make the difference of a sales copy that sells and another one that doesn't... Regards Kostas My recent post 3 Easy Ways to Increase Online Sales

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home water coolers

Yes it's all about listening to your readers. Because it's the readers that will eventually be converted into buyers. Another tip is how often a mailing list will be send. If a marketeer sends his email once a day to his subscriber this will eventually be seen as spam and your email will land in their spam box. A good rate is once a week or once a month. Thanks for the tips My recent post undefined

gareth
gareth

Good customer service is vital for any business. Happy customers are paying customers.

Jeffrey Gross
Jeffrey Gross

Loren, i agree with you, i have experienced this thing and the sole reason being i tried too hard and tried to hardsell. but with subtle and regular efforts i got back! becoming over ambitious always harms My recent post Choosing The Right Keywords For Your SEO Campaign 1-3

iPhone 5
iPhone 5

i love your titles... they are funny... but its true that you have to think of your readers as being intelligent... you dont need to tell them the same thing again and again

Moosa Hemani
Moosa Hemani

Nice way of describing... i loved it already !!

Extreme John
Extreme John

All great points Loren, I see a lot of blogs out there and business websites that fall into the trap of making things how THEY like them vs how their customers will like them.

TrafficColeman
TrafficColeman

Loren as an marketer you must understand what your audience need and how your going to give it to them..see what the comments say..you can get a lot from there.. "Black Seo Guy "Signing Off"

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