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Key Elements When Starting an Ecomerce Blog

Mark Thompson November 29, 2012

Before you start an Ecomerce blog, it is important that you decide what elements you want to use. A very basic blog may just use one element; while a more advanced one will incorporate all of the different ideas that are discussed below. You will need to figure out what your audience wants, and then you can give them the things that they are looking for. This is the most important part. Remember to always cater the blog to your audience, the people who will be reading it; rather than to what you would prefer yourself.

Text-Based Posts

The most common thing that you will find on an Ecomerce blog is a post that is based entirely in text. One reason for these posts is that search engines look for the keywords that are listed in the articles. Text is also a great way to communicate a lot of in-depth information to your readers. Furthermore, text loads quickly regardless of the Internet speed of the reader, so you can be sure that everyone will be able to access these pages quickly and easily. Your blog will probably be driven mostly by text, even if other things are used as well.

Photographs and Pictures

You can also use photographs and pictures on your Ecomerce blog. These are often effective if you want to show people the products that you are selling. Most people will not buy something unless they can see it because this gives them a sense of what they are really purchasing. Photos have become more popular in the last few years because almost everyone has made the switch to broadband Internet connections, so the pictures can load quickly. They are often used to compliment text; but you can use them on their own if you are creative with the process.

Videos and Live Feeds

Videos can be used on an Ecomerce blog in two fashions. First of all, you could record the videos ahead of time and then upload them onto the site. You could also use a live feed that people can watch; similarly to how they would watch a television broadcast. Videos do slow your page down, so you have to be careful not to use them too often. However, many users like them the most because they are easiest for people to use. They require no work on the part of the person who is viewing the blog, and they can provide a lot of information in a short amount of time.

Incorporating Multiple Elements

As mentioned, you may want to use all of these things on your Ecomerce blog. For instance, you could use a video as a main hook that will draw in people who have never been to your site before. You could then use text-based posts to give them more information after they are interested. Pictures could be utilized to reinforce the text– to make it stronger. A blog that is laid out in this fashion will be very effective and useful.

2 comments
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I really love and appreciate this post for so many reasons. I think that it's really honest and open and that's really brave.

MarkKens
MarkKens

Any blog must have posts which can engage visitors. Visitor’s engagement is the key to success in ecommerce blogging. All the tips given here are really great and have potential to drive traffic. I just want to add that you also should post some unique and informative infographic about some particular products and services related to that niche.

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