StayOnSearch

Is Blog Commenting an Effective Marketing Strategy?

Obaidul Haque June 6, 2011

There are different views on whether effective blog commenting can bring some real value to a blog or website. Some say posting comments on blogs is an excellent way of attracting visitors’ attention. There are others who believe blog commenting as a marketing strategy is a complete waste of time.

Let me first genuinely admit that I am a great supporter of leaving comments on niche blogs. And let me back it up why I find commenting an effective marketing strategy.

Commenting on blogs brings benefits because –

  • It adds value to a blog post.
  • It helps you connect with potential bloggers.
  • It helps you establish your expertise.
  • It leads to discussions (which help you find truth).
  • It makes you an active member of the blog community.
  • It helps you build links (if you comment on do-follow blogs).
  • It drives indirect visitors to your blog or website.
  • It motivates you.

Most importantly, Blog commenting is a lot of fun. By being an active commenter, you don’t only motivate yourself as a blogger, but motivate others to click the link (posted in your comments) and have a look at your blog.

Blog Commenting is a Waste of Time for Whom?

I entirely disagree with all those people who favor the statement: ‘blog commenting as a powerful online marketing tool is a complete waste of time’. Commenting on blogs is a big time-waster for those who indulge in ‘blog comment spam’.

Spammers will never be able to see the dawn of the day!

Somebody said that blog commenting will bring immediate traffic (and tons of backlinks) to your blog, and you outsourced your blog commenting, started spamming or began using an automated software to get the task done in order to grow your blog or website. You are making a serious mistake!

Blog comment spam can certainly be a good tactic if you want to damage the reputation of your blog.

There’s a sky of a difference between ‘sensible’ comments and ‘bullshit’ comments. Which category do you belong to?

Commenting on Blogs Does Bring Benefits!

Serious commenting is all about actively participating in a conversation. If fact, it’s about adding value to a discussion by sharing your own thoughts and view points. It’s about building relationships.

How many times did you leave comments that really added some value to a blog post? Think about it.

Frankly speaking, blog commenting is a kind of give-and-take relationship. If you don’t do anything to add value by participating in a conversation, what can you expect from others (participants)? Are you going to grab attention?

Blog commenting is certainly an effective marketing strategy for those who understand the true essence of it. If you have the ability to help people discover the truth by having a conversation, you can immediately grab attention.

So, my advice to all those who want to reap the maximum benefits from blog commenting is – ‘Think before you comment’.

About Author

Obaidul Haque

Obaidul Haque works as an SEO manager handling client projects. He focuses heavily on Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media Marketing. He shares his insightful views regularly on HelloBloggerz . He has been successfully helping clients, hailing from various industries, achieve higher rankings in search engines and increase their online sales. You can also follow him on Twitter. View all posts by Obaidul Haque →

21 comments
Pension
Pension

I love that! And it’s absolutely true; first drafts are for the author’s eyes only, unless they want to suffer relentless teasing the rest of their days, kind of like the embarrassing naked baby pictures you pray your mom never shows your friends, lol.

Spatch Merlin
Spatch Merlin

Blogs are categorized to “social items” and giving comments is acknowledging the worth of the shared information. Comments should be of value to the readers which is successfully done by adding meaningful suggestions, asking something or sharing your personal point of view. Remarks given out this manner definitely creates a more intellectual and deeper level of conversation.Commenting to tons of blogs with low value content is useless. Blog comments are manually approved most of the time. Hence, no-good remarks will usually end up in the “trash” folder. Leaving high-value comments take time, but it’s worth the trouble.

evergreen homes
evergreen homes

I think this is what blogs are all about - exchange of ideas and conversations. Through the years, blog commenting has began to become part of SEO. However, I really don't think its truest essence should be forgotten though.

john
john

Really a nice article going through the recent trends in marketing . The main thing it points out is that what ever we do it should be well directed towards the customer that is customer oriented . Another aspect to bear in mind is that we are interacting with potential customers , so need to be resourceful and thoughtful. Internet Marketing Strategy

Guaranteed blog
Guaranteed blog

Blog commenting is really good way to increase your traffic with great example to implement with real business to doing great traffic.

Carefree Estates
Carefree Estates

An effective marketing plan requires specific formulation strategies. There are processes that every business should follow, and information that should be included, to create a comprehensive marketing strategy. A good marketing plan becomes a blueprint for the success of the company and for the effective branding of a product to a target market. Thanks for sharing information. My recent post Why Settle in Carefree, Arizona?

Paradise Valley Real Estate
Paradise Valley Real Estate

An effective marketing plan requires specific formulation strategies. There are processes that every business should follow, and information that should be included, to create a comprehensive marketing strategy. A good marketing plan becomes a blueprint for the success of the company and for the effective branding of a product to a target market. Thanks for sharing.

ClickConspiracy
ClickConspiracy

Blog commenting is a great way to build your profile online. Needs to be done in a tasteful and intelligent way though (no spam!) My recent post Click Conspiracy Scam – Can it be Trusted?

out look
out look

thanks for your support. Professional Plus 2010 Microsoft Outlook 2010 Office Home and Student 2010

zac coplan
zac coplan

Thank you! blog commenting has gotten such a terrible rap lately that I feel almost embarrassed to say that I do it. I genuinely enjoy it and I gain many relationships and a great deal of knowledge from reeding the articles. Thank you! My recent post Spacious Loft Near ASU Zoned For Living-Work

@obaidulhaque
@obaidulhaque

Very true, Zac. Blog commenting can be a lot of fun if we do it genuinely and sensibly. I have always been a great supporter of blog commenting, no matter what anyone else says about it. I will never agree with people who say blog commenting a waste of time. Let's encourage readers to comment more and more and add value to a conversation.

The Peak
The Peak

Commenting can be so rewarding especially when you know how to do it right. It helps to show that you are an authority in your field. And this may help you to get more traffic to your website. ;)

Isha Singh
Isha Singh

well, i am also a strong supporter of commenting because commenting is a way to express your knowledge and a reward to an article from which we learned. My recent post Find Out What Readers Want To Read In Your Blog

@obaidulhaque
@obaidulhaque

Thanks Isha for rejecting the mindless claim that blog commenting is a waste of time. I think more and more people should come forward and encourage 'sensible' blog commenting. Thanks.

Ozio Media
Ozio Media

I agree commenting on blogs is an effective online marketing strategy. Those that want to see success using this marketing strategy need to learn how to leave a proper comment. Here are a few tips that have brought me success. 1. Always reference exactly what you are commenting about whether it’s a point in the blog or a comment left by someone else 2. Bring value (as you said) to the blog by offering a solution, a tip of your own, or even an alternate opinion which may be useful to someone else I’m sure there are plenty more tips others can add.

Leo Dimilo
Leo Dimilo

Just as you said commenting on websites can be beneficial. In my opinion, the two biggest pros to commenting is networking with other webmasters in your circle and potentially getting indirect visitors. Just like all other forms of marketing, it is just another advertising medium.

@obaidulhaque
@obaidulhaque

Thanks Leo for stressing the point. Of course, those two, that you have mentioned, are the biggest benefits of commenting on niche blogs.

@obaidulhaque
@obaidulhaque

Thanks for your visit, Adrian. I came across multiple articles where blog commenting is claimed to be a wasteful marketing tactic (which is the reason I chose to write on the subject). I tried to answer the question in my article. You are absolutely right when you say 'don't add a comment just for the sake of adding it'. You are never going to see the light of the day if you indulge in mass-posting 'insensible' comments. If you are sensible while commenting on blogs (and prove yourself as a great resource of thoughtful views and expert opinions), it can bring your blog or site excellent benefits. Blog commenting should prevail as a good socially acceptable behavior from readers.

TrafficColeman
TrafficColeman

Listen up people..blog commenting brought my site over 20,000 visitors last year..so somebody needs a change of heart...think I might just right manual on it. "Black Seo Guy "Signing Off" My recent post Please Stop – I Will Never Buy That Crap From You

@obaidulhaque
@obaidulhaque

Hey, Antonio. Thanks for sharing that news. I don't know why some people keep insisting that blog commenting as a marketing tool is a complete waste of time. I think those people who think blog community is entirely useless should never ignore the true essence of commenting on blogs. It is one of the most wonderful ways of keeping the blog community growing.

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