StayOnSearch

How to Write About Anything

Preston Seifer September 16, 2011

There are some internet marketers out there who work exclusively on campaigns they feel passionately about. Those lucky few generally have no lack of ideas and no problem churning out oodles of quality content on command.

Unfortunately for the rest of us, we occasionally have to write for topics or industries that are, to put it bluntly, boring. You (like me) may find it difficult to turn keywords like “industrial office supplies” or “toaster ovens” into engaging 600-word-or-so blog posts. The task is often made more complicated by time constraints that allow little time for thorough research.

Here are four tips that have helped me turn “boring” into “brilliant” (or, at least, “not sleep-inducing”):

1. Find a Way to Interest Yourself

Figure out some way to relate your boring subject to something you are interested in. On the topic of toaster ovens, for example, why not write a blog post about unusual ways to use an oven? What can you do with it besides, well, toasting things? Even if you don’t have that much creative freedom, you could write about “green” ovens—what can someone do to use their oven at maximum efficiency with minimal effect on the environment?

Granted, this technique might take a little forethought and is sometimes easier said than done, but if you can make a connection with the thing you are writing about, you’re almost guaranteed to write a more passionate, and thus a more interesting, article.

2. Ask (And Answer) a Question

Sometimes you are asked to write about a subject that you know little about. In this case, I find that I can usually write a good article by answering questions that I, myself, may have about the subject. What does it do? How is it used? What is the market? Other times as I answer these basic questions, new, more complex ones spring up. Chances are if you have a question about something, others will too, and you’ll be able to write an interesting post with a strong call to action. 

3. Write a Killer Headline

Sometimes all you need to send you in the right direction for an article is a great title. Look at examples of strong marketing headlines. Pay attention to what titles entice you to click. Look at whether you can modify any of these headlines to fit your topic. What about “5 Essential Industrial Office Supplies” or “Industrial Office Supplies that Can Save Your Life” (whether that’s a literal or figurative “saving” is up to you).

With these headlines typed boldly at the top of your page, you now have a framework from which you can write an attention-grabbing article.

4.  Tell a Story

Turn your article into a story. Maybe not literally (though if you can find a related narrative about how someone actually did use a toaster oven to build a robot, that’s great, too), but if you can find a way to connect the dots for people and tell them a story about an otherwise boring subject, you’ll turn an everyday article into something that people can’t help but read.

The next time you find yourself needing an article about a less-than-riveting industry try some of these ideas to make your task a little easier.

8 comments
Aimee Hawkins
Aimee Hawkins

thank you for sharing this write up, because it gives more sense and lots of ideas to the other writers and of course the aspiring writers as well. i'm pretty sure that this article will improve your article writing skills. thanks a lot and good day My recent post A Monk Walks His Path

elizabeth homes
elizabeth homes

Writing on topics that are boring or not interesting enough for you can really be tedious. Imagine doing it everyday? Sounds like torture indeed. Now the topics here can definitely help anyone who's in this situation. Pretty valuable pieces of advice, I must say.

Noel Addison
Noel Addison

Writing an interesting article or post for keywords such as “industrial office supplies” or “toaster ovens” is a big challenge for many us. And it takes a lot of creativity to make the subject enticing. And you gave us great tips on how to write effectively for our target audience. My recent post Selling Ice Cubes to Eskimos

West Austin Realtor
West Austin Realtor

Asking and answering a question and telling a story are two of the techniques I often use when I can't think of anything to write about a keyword. It naturally expands the topic and I could just keep on writing it without noticing that I've exceeded the required word count. You've provided other awesome tips that I could try and I will try the next time I encounter writer's block or when I just can't think of anything to write.

Lisa
Lisa

Thanks for sharing this nice article! I just set up my first blog last week but haven't any write-up there. Regardless the future visitors and readers, my current biggest problem is that I am not sure how to diversify my blog. Thanks for your advice and tips in this aspect. I get some ideas now, and believe I can do better in blogging with your help. :)

Pete
Pete

I like to try and turn seemingly dull topics into something interesting. This is especially important when I write press releases or guest blog posts. Just because you are writing about The Widget doesn't mean that it has to be bland. I find writing negative reviews of the item I'm trying to promote is jjust as effective from an SEO point of view as boring promo copy. My recent post Television Beds

Aanchal
Aanchal

Great article and I liked the point "Ask (And Answer) a Question ". This way you can write about basic use of the product or service, why your product or serivce is better and so on. These are general questions which every visitor try to find out before using any product or service. My recent post Website Design in India

AstroGremlin
AstroGremlin

Your article intrigued me since I'm a writer who has been asked to write about topics that aren't interesting. Sometimes this is the result of an assignment about a topic that should be interesting, but isn't. A tip that has worked for me: do more research. If you can find a few informational nuggets, even *you* may get excited about the topic. My recent post Quotations of Famous People's Much Less Famous Relatives

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