Comments on: How to Use PPC to Complement SEO http://www.stayonsearch.com/how-to-use-ppc-to-compliment-seo Search & Social Media Marketing Tips, Resources, and Discussions Fri, 03 Feb 2012 00:56:18 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Rafael Damascenohttp://www.stayonsearch.com/how-to-use-ppc-to-compliment-seo/comment-page-1#comment-2896 Rafael Damasceno Sun, 19 Sep 2010 23:48:33 +0000 http://www.stayonsearch.com/?p=5224#comment-2896 Hi Mark,Great article.Just one question: where does the data of this amazing chart about lift in site performance come from?Thank you! Hi Mark,

Great article.

Just one question: where does the data of this amazing chart about lift in site performance come from?

Thank you!

]]> By: Wynnehttp://www.stayonsearch.com/how-to-use-ppc-to-compliment-seo/comment-page-1#comment-2376 Wynne Wed, 28 Jul 2010 20:32:13 +0000 http://www.stayonsearch.com/?p=5224#comment-2376 Fascinating stats in that graph. Ultimately, you're 45% better off if you have both PPC and SEO listings for a specific keyword. Likely, you will pay a LOT less per click too if you are in this situation. Nice graph. Here are my comments concerning some of the other points I read: MSN KEYWORD INTENT TOOL The MSN commercial intent tool is quite often inaccurate. I've often found keywords it predicted to be full of buying intent - which fail. And I have found ones it predicts as losers, which turn out to be winners. For perhaps 60% of the keywords it might give reasonable approximation, which is nowhere near enough to trust in my opinion. But I find my own guesses are far more accurate: "nokia abc123" - money word "learn spanish" - loser word "learn spanish dvd" - money word Also with truly high buying intent keywords, I find the CTR is through the roof, and so are the conversions. I have had campaigns where I get 10 - 20% conversions for bunches of high intent keywords... at least for a few weeks before somebody comes along and rains on my parade with click fraud (it happens a LOT on search ppc). CLICK FRAUD I know you didn't mention click fraud here, but having an SEO listing is a great way to see if someone is messing with your ppc campaign. If you ppc CTR is significantly higher than your organic one (and they are both near the top of the page), then there is a problem. It's a good reality check anyway. DOMINATE EVERYTHING If I can get a local biz ranking, an SEO position, and a PPC keyword above the fold for a good keyword with even a little volume then I am a happy camper (as long as the keyword is high intent and the value per customer acquisition is significant). Great article Mark. Thanks. Fascinating stats in that graph. Ultimately, you're 45% better off if you have both PPC and SEO listings for a specific keyword. Likely, you will pay a LOT less per click too if you are in this situation. Nice graph. Here are my comments concerning some of the other points I read:

MSN KEYWORD INTENT TOOL

The MSN commercial intent tool is quite often inaccurate. I've often found keywords it predicted to be full of buying intent – which fail. And I have found ones it predicts as losers, which turn out to be winners. For perhaps 60% of the keywords it might give reasonable approximation, which is nowhere near enough to trust in my opinion. But I find my own guesses are far more accurate:

"nokia abc123" – money word

"learn spanish" – loser word

"learn spanish dvd" – money word

Also with truly high buying intent keywords, I find the CTR is through the roof, and so are the conversions. I have had campaigns where I get 10 – 20% conversions for bunches of high intent keywords… at least for a few weeks before somebody comes along and rains on my parade with click fraud (it happens a LOT on search ppc).

CLICK FRAUD

I know you didn't mention click fraud here, but having an SEO listing is a great way to see if someone is messing with your ppc campaign. If you ppc CTR is significantly higher than your organic one (and they are both near the top of the page), then there is a problem. It's a good reality check anyway.

DOMINATE EVERYTHING

If I can get a local biz ranking, an SEO position, and a PPC keyword above the fold for a good keyword with even a little volume then I am a happy camper (as long as the keyword is high intent and the value per customer acquisition is significant).

Great article Mark. Thanks.

]]> By: Alex Avery - Inboundhttp://www.stayonsearch.com/how-to-use-ppc-to-compliment-seo/comment-page-1#comment-2365 Alex Avery - Inbound Wed, 28 Jul 2010 10:56:27 +0000 http://www.stayonsearch.com/?p=5224#comment-2365 Hey Mark, Your title caught my eye. However, a couple of the tactics you are suggesting should be qualified. Bidding on competitors brands and creating ad copy for low CTR are both going to result in a reduced quality score *across the whole campaign*. Eventually all your other keywords are likely to become more expensive as a result. Unless you have no interest in ROI of your campaign elements that are receiving clicks, I would urge caution in using these two tactics. Hey Mark,

Your title caught my eye. However, a couple of the tactics you are suggesting should be qualified. Bidding on competitors brands and creating ad copy for low CTR are both going to result in a reduced quality score *across the whole campaign*. Eventually all your other keywords are likely to become more expensive as a result.

Unless you have no interest in ROI of your campaign elements that are receiving clicks, I would urge caution in using these two tactics.

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