StayOnSearch

How to Set Up a Google+ Account for your Business

Brian Patterson March 28, 2013

Social media is a critical component of any online marketing campaign. Data indicates that when a business is involved on social networks, they can increase customer engagement with the brand and boost searchability on the web.

LinkedIn is a popular network for the professional set, but Google+ is increasingly being embraced for its strong SEO benefits. When a potential customer searches for you brand in Google, ideally the company website is the first result on the page. But, after that, it’s a bit of a crapshoot. Setting up a company profile on Google+ can cause that account to rank highly on the search page and accurately represent your business.

Even better, the more engaged your audience is with your brand  on Google+, the more influence you have over the search results they see.  For example, lets say you run a clothing brand.  For the people that have added you to their circles on Google+, whenever those people search anything related to clothing, Google will move your site up in the search results.  That is the benefit of being active on a Google-owned social network!

Is that enough to convince you to get started?  If so, here are 3 easy steps to get rolling.

Step 1: Pick your Category

First, you need to go to the Google+ homepage and choose the category that best reflects the field your company falls under. There are four pre-designed categories, or you can select “Other”. It can be confusing for some businesses to figure out what category is the best fit. For example, is Coca-Cola a “Company, Institution, or Organization” or a “Product or Brand”? For smaller businesses it is usually easier to determine where you fall in the scheme of things, but if you’re unsure, that’s ok too. You can set yourself up as a “Local Business or Place” and make edits down the line if necessary.

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Step 2: Agree to Terms

This step just requires you to include the official company name and a link to your website. If your content is inappropriate or in need of restriction, you can add those privacy measures here as well. Finally, agree to Google’s terms and conditions, check the box, and click Continue.

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Step 3: Add Details to your Profile

At this point, you get to the meat of your profile. Fill out the “story” including your company’s motto or mission in the “Tagline”. You can grab key company information from your website to include in the “Introduction”. Make sure you include any keywords here that you want to associate with the business to enhance Google’s association between your brand and the keywords. Finally, make sure all the contact information is current and add any additional links. Once this section is complete, you can start expanding your circles and posting content on the homepage.

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Don’t shy away from using Google+ as a resource simply because you already have Facebook or other social media accounts established. Whether you’re in a technical industry or you’re a more community-oriented organization like the World Transformation Movement, Google+ can be a boon for business.

22 comments
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Hostmaa
Hostmaa

Good and useful information

sonalityagi4
sonalityagi4

this was really useful... i was facing a problem creating an account...thank u... :)


kingarthur
kingarthur

I didn;t know about Google page? Or is just the normal of creating G+ account?

Sumeet
Sumeet

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kettyjohnson
kettyjohnson

thanks for sharing a helpful resource with us ..as now a days no once can ignore google

Alan Smith80
Alan Smith80

Nice and detailed post. I enjoyed reading the post.

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Restaurants in Mangalore

Once you are logged in, Google will recommend individuals for you to "Add to Circles" and to "Follow" by reviewing your contacts from Gmail.  You can also log into other email accounts to find other connections.

alex35acll
alex35acll

super posting i really enjoy reading this section

crystaljade
crystaljade

Thanks for sharing step by step guideline for setting Google+ account..G+ is really worthy for making  online presence count on search engine

eukhost
eukhost

Google+ is really worth. It becomes the most required social media for online businesses,

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Buy College Essays

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Wow…this post tingled my toes. I’m so full of admiration and respect for firefighters in general and now you in particular Stewart. Thank you for sharing.

Justin Germino
Justin Germino

I setup a Google Plus Business page but I don't interact on it as often as I want to or should honestly, I spend more time on the Facebook fanpage as it is a more established audience over there.

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