Improving the URL structure of your website is one of the most important on-page optimization techniques. If you thought it was only the title and the description of your website that matter in terms of gaining better rankings in search engines, you need to think again. The URL structure of your website should also be optimized for SEO and people. While ranking a web page in the SERPs, search engines like Google also look for relevant keywords in your URL. So, how do you optimize or improve the URL structure of your website? Well, given below are some of the most important tips to help you optimize your webpage URLs for higher search engine rankings.
Tip #1. Avoid Using Long URLs
Tip #2. Make Sure Your URLs Contain no Additional Characters
Tip #3. Make Your URLs Keyword-Rich
Tip #4. Match Your URL Structure with Your Business
Tip #5. Use Hyphens (or Underscores) to Separate Terms in URL
Tip #6. Keep the URL Structure Simple
Tip #7. The Page Title and the URL Keywords Need not be Same
Are You Ready to Optimize Your URL?
Yes, James. You are absolutely right! In fact, your comment hits the bull's-eye. Since you have tested it yourself, you are completely aware of the benefits that a readable URL has.
Great article Obaidul, the most important point in my mind is making the URL's readable for users. If it is easy for users to read and trust, then Google will as well. My biggest pet peeve is when URLs with multiple words do not use a hyphen, howtooptimizeyourwebsiteurlsforsearchengines is much harder to read than how-to-optimize-your-website-urls-for-search-engines. I can say that it also makes an impact on SEO, I have tested this before with very similar Squidoo lenses and Google preferred the hyphenated one by a large margin.
Thanks for commenting, Ramona. The URL structure which irritates me most is the one that contains useless characters like %, &, e etc. If we keep webpage urls clean, both search engines and people will love them.
These are excellent points. I have started using some of these settings, but have to take into account other details I've never considered before.