How to Optimize an E-mail Generating Newsletter

Posted by Jacob Barnes - June 7, 2010 - Blogging, SEO - 16 Comments

It’s easy to understand why a newsletter is so imperative to a site’s growth. By getting subscribers, you turn random readers into potential customers and, if nothing else, consistent readers. However, the most difficult part is getting people to sign up for your newsletter. Once they’ve signed up, you can begin the slow process of converting them into loyal readers. If they’re not signed up, though, they can just as easily leave the site and never return.

Knowing how to optimize your email collecting newsletter is very important to ensure that the maximum number of people sign up. While this guide is far from complete, it does provide a basis for you to experiment with and expand on. When dealing with anything on a website, experimentation is the best way to ensure that you’ve found the right method.

Give Something Away For Free

One of the things that has popped up a lot on blogs is people giving away free e-books with the hope of getting people to sign up for their newsletter. They write an e-book, hook it up to their newsletter software and then when someone signs up, they get the e-book delivered to them. This is a really great way to get people to sign up because it gives them an incentive. Just saying, “sign up” won’t persuade them to. But, giving them something for signing up might do the trick. People love stuff. That’s just a fact of life.

The problem many people have is that they don’t know what to write an e-book on. That’s the easy part. Compile blog posts and put them together into an e-book. For example, if you owned a site on self help, you could make a “Overcoming Obstacles in Your Work Life” e-book and compile all your blog posts that were on that topic. You’d organize them so that they went in a good order, edit them to get rid of grammar and add images so that it looked even better.

Once you’ve made the e-book, create an auto-respond email so that, once the reader confirms they want to be a part of the newsletter, they get it. Attached to the auto-respond email should be the e-book. This way, they can get a great thank you page from you and, more importantly, get the e-book that they wanted.

You didn’t have to do very much work because you had already written the e-book and now you’ve got someone following your newsletter. The argument here is that people will unsubscribe once they get the e-book. This is a possibility and will happen with some people, but many more will stay.

Offer Many Ways to Sign Up

Different people respond well to different things. One of the most powerful methods of gaining sign ups is the pop-under. This is a sign in form that appears after a certain amount of seconds to every new visitor that comes to the site. By having the e-book made available, a new visitor can see an easy way to get something free right away and then sign up.

However, the problem is, some people don’t react well to that. They click out of it immediately because they don’t want to be bothered by pop-ups. But, you still want them to become a newsletter subscriber. Therefore, add a second section for them to sign up. Typically, this is found near the top of the website below the header. Or, it can be on the sidebar near the top. Regardless, create a section where they can sign up for your newsletter and show them that the e-book can be obtained from there.

In the end, a newsletter is an incredible way to turn new visitors into consistent readers and then, hopefully, customers. However, you have to provide numerous different ways for readers to sign up for it. Otherwise, you’re going to miss out on potential customers. And remember, this is just the tip of how to optimize a newsletter. There are so many more things to consider, but as mentioned above, anything pertaining to internet marketing is all about experimentation, practice and hopefully, perfection.

Don’t forget to sign-up for the StayOnSearch newsletter in the sidebar.

About the Author

Jacob Barnes

I'm a writer, interested in chronicling the latest developments in technology and social media, and how they affect our lives. Jacob Barnes has written on informative topics in technology like smss.exe and who invented the Internet. Your comments are invited to jacob@topbits.com.
15 comments
amysmith001
amysmith001

I absolutely love your site.. Very nice colors & theme. Did you create thisamazing site yourself? Please reply back Nike Free Run Australia

vivek
vivek

Thanks a lot for enjoying this beauty article with me. I am appreciating it very much! Looking forward to another great article. Good luck to the author! all the best! DUI Attorneys

Adam
Adam

While this guide is far from complete, it does provide a basis for you to experiment with and expand on. Customer Service

jones123peter
jones123peter

I recently sent an email to my list of 1500 subscribers promoting a particular product not that relevant to my email list, that single email made me five sales. Levitra Online

Roy
Roy

However, the problem is, some people don’t react well to that. They click out of it immediately because they don’t want to be bothered by pop-ups. cordless hammer drills

meena
meena

but notice that a lot of people should stay on topic to try and add value to the original blog post. I would also encourage everyone to bookmark this page to your favorite service to help spread the word Snabblån

tool steel
tool steel

I like this kind mutual communication very much. I can learn much from that. The opinion that everyone gives also can be as useful information.

ice making machine
ice making machine

To the downside you are talking about, I would just like to say that 'Competition is the best sauce to taste success'.

Lace Front Wigs
Lace Front Wigs

its absolutely correct. decluttering your work place frees up more space for useful items. also, you tend to remember your tasks more easily, and spend less time trying to look for things in the mess. it also creates a disciplined image of your company or office in the minds of your customers.

marius
marius

very useful information posted. My recent post Educatie Trei Ro - sinteze grade didactice

TrafficColeman
TrafficColeman

I give away lots free ebooks to build my list..and really easy then you think. "Black Seo Guy "Signing Off" My recent post IRS Is No Joke – Steps To Protect Yourself

Wynne
Wynne

One thing I learnt from Frank Kern's teachings is that the money is not only in the list, more accurately the money is in the quality of the relationship that you spend time and effort developing with that list. I still struggle with this because as a direct marketer I really do like instant results.One other thing I would test is different USPs or unique selling propositions i.e. the perceived benefit that you are trying to communicate to them in exchange for their email address. It's an exchange of value that you are giving them in exchange for their trust in you (not to spam them). When I play with different things that I'm giving away I find that some things work MUCH better than others.Great post by the way. I am going to write something similar today on my blog. Thanks.

Angelina
Angelina

Excellent post!Alongside regular email marketing via permission and direct marketing techniques, which have their own benefits, getting access to a targeted audience also requires targeted list building to accomplish better results. One needs to be smart in the affiliate marketing world and there are many ways of getting targeted quality traffic to your site and exposing it to targeted content meant purposefully for them. The common perception is "wait for a prospect to show up to the squeeze page, capture his or her email and email back with an offer later".. Unfortunately this doesn't work on all occasions.Smart affiliate marketers are using cutting-edge tools like SEPCON, http://www.sepcon.info/ to beat their competition to the customers. It's probably one of the most powerful tools new internet and affiliate marketers have at their disposal.

Trackbacks

  1. How to Improve Your Google Search Engine Listing…

    I found your entry interesting thus I’ve added a Trackback to it on my weblog :)…

  2. Improve Your Google Search Engine Ranking…

    I found your entry interesting thus I’ve added a Trackback to it on my weblog :)…

  3. Improve Your Google Search Engine Ranking…

    I found your entry interesting thus I’ve added a Trackback to it on my weblog :)…

  4. Improve Your Google Search Engine Ranking…

    I found your entry interesting thus I’ve added a Trackback to it on my weblog :)…