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How to Manage a Blog with Multiple Authors

Mark Thompson March 24, 2010

Managing a blog where you are the only author can be a relatively easy task.  You are in control of the content quality, post frequency, comments, and design layouts.  Once you start to have multiple authors, things start to get a little more complicated.  There are things you need to think about to keep the highest quality and standards.

In order to keep those standards it is important that all bloggers are educated on your processes, best practices, and target audience.  Similar to training new employees, you will want to train new bloggers to keep your blog running smoothly and efficiently.

Lets take a look into aspects of your blog that should be discussed with the authors of your blog.

Blog Rules & Policies

To make things easier for new bloggers, it may be worthwhile to create a document that goes over the Teambox of the blog.  This will help the blogger gain a better understanding of the blog work-flow and how things are run (every blog is a little different).

Here are some things you should have in this document.

Blog Policies

You should have a brief list of things you should not have in your posts.  This can include copy-protected content, offensive language, defamation or slander statements, etc…

Especially for new bloggers who are not familiar with the readership, it would be worth it to write a few paragraphs about your target audience and the people who read your blog.  This will help the bloggers come up with topics that are catered to the blogs readers.

Writing Process

Probably the most important part of managing a blog with multiple authors is having a clear writing process.  Depending on your relationship with your bloggers, each process is going to have slight variations.

Here is a pretty straightforward process you can follow:

  1. Submit Blog Topics for Approval (to blog editor/manager)
  2. Approve and Set Due Date
  3. Write Post
  4. Submit as Pending Approval
  5. Edit if Necessary (editor or back to blogger)
  6. Set Launch Date and Time
  7. Monitor and Reply to Comments

Payments

Provide a summary of how bloggers will be paid.  Include how much each blog post is worth, along with a breakdown of pricing if you have tiers for factors like post length or post type.  Explain how and when the blogger will be paid.  Some blogs will pay at the end of the month, others will pay after each post…it just depends.  Some blogs will use Paypal, others will send by direct deposit or check.

Best Practices & Formatting

To keep a consistent format for you blog, it is important that every bloggers understands a few design aspects of the blog.  Depending on your blog theme, there are going to be a few variations for the following:

  • Max. Image Width
  • Headings
  • CSS classes
  • Intro Text or Graphic
  • Code/Syntax Highlighting

You will also want everyone to keep in mind Teambox when writing.  This will help with the organic visibility of your overall blog and individual posts.

  • Keyword-rich naming convention
  • Optimized Title and Meta Description
  • Chose the Appropriate Categories/Tags
  • Add Alt Tags to Images
  • Compress Images for the Web
  • Using the Keywords/Phases Throughout the Content

Blog Schedule

Creating a blog schedule will help you manage the workflow and keep a steady stream of content coming.  I would recommend always staying 2-3 weeks ahead of schedule, just in case you fall behind for a week.  Also if you have daily, weekly, or monthly topics that you blog about, it will help you plan what will be covered for those posts.

Overall heaving a schedule will help keep everyone on the same page and give each blogger goals to each.

User Access & Setup

You will need to give each blogger their own login, so they can write, edit and manage their blog posts.  In WordPress they make it extremely easy to add new users, along with assigning them an access level depending on their role with the blog.

You will want to make sure that every blogger adds their blogger profile.  Usually that includes:

  • Blogger Profile
  • Links to Personal Profiles (blog, social media, website)
  • Avatar

Open Collaboration

Having a collaboration environment can help with a number of aspects of your blog.  This can be an area to conduct brainstorming between the bloggers.  Everyone can contribute byTeambox, post themes, and give their feedback.

It can also be a way to make sure that bloggers are not over-lapping ideas or writing about the same topic.  If you have lots of bloggers, there will come a time when two bloggers are working on very similar blog posts, so this will help alleviate this issue.

I recently started using Teambox with another blog I contribute to and have found it very useful.  Watch the tour video for more information on their project management and collaboration tool.

Blog Editor

Having an editor on staff will help keep your content of the highest quality and allow for a pass through to check for misspellings and grammar mistakes.  The editor can also ensure that the bloggers are following the SEO best practices and writing guidelines.

Blogger Participation

It order to keep a good conversation going after a post has gone live, you should encourage the blogger to reply to any comments made.  This will entice more people to comment, because they see that there is someone engaged with the community.  It will also make the commenter feel good that their comments are being acknowledged.  If readers see that the blog is replying back, they will be more apt to leave a comment.

I would also encourage bloggers to sign up for the RSS feed and promote the content that is being produced, even if it is not theirs.  By utilizing the power of all of the blogger networks, it can help to spread the word about new posts.  Ask the bloggers to help tweet, social bookmark and share new posts.

Install Plugins

There are probably hundreds of plugins that can help you manage your blog with multiple authors.  Here are just a few to help get you started.

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13 comments
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Raj
Raj

Hey great content Mark! this is what I was wanting tools and few plugins that will manage all author works. Great! Thanks

Henry
Henry

When blogging with multiple authors in blogger, how exactly do I make the author name ("Posted by ***") into a clickable link, leading to the personal profile page of that author?

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canada goose jackets

1. Also start with a positive. Explain to them what they are doing well and then lead into some improvements they could make. 2. So examples of places where they are doing things the correct way. Sometimes giving bloggers examples will make it easier to correct.

Mark Thompson
Mark Thompson

Yes, here are a few ideas for giving constructive criticism,1. Also start with a positive. Explain to them what they are doing well and then lead into some improvements they could make. 2. So examples of places where they are doing things the correct way. Sometimes giving bloggers examples will make it easier to correct.3. Make sure they feel comfortable asking you questions. If every time they come to ask you something you rip their head off, odds are they will refrain from asking you questions in the future.4. Be understanding. There was probably a time when you made the same mistake. Take the time to show them the right way to do things and support them.

Cara Gourley
Cara Gourley

Great ideas! As an editor of a few blogs with multiple authors, the problem I've been running into is giving constructive criticism. Any tips?

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Free Tech Support on How do weblogs manage multiple authors? from Dave Taylor. ... issues about having multiple

Mark Thompson
Mark Thompson

Interesting...never heard of it. I will have to take a look.

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  1. [...] to detail is really what keeps high quality standards in place. As your blog starts to grow and you add new authors, they will not be familiar with things like post formatting, content approval process, and all of [...]

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