Nice post Cathy. In terms of social media connections, there has been a lot of debate on using Facebook Likes, Twitter tweets, Google +1 and other social integration buttons to not just engage and collaborate users - but also naturally increase search engine rankings. Social media marketing (you can read more about it here as well: http://www.9thsphere.com/services_social_marketin... ) can therefore be used a two-fold tool to not just promote your pages and sites, but also in the long run improve your rankings. Google has formally accepted that Twitter and +1 at the very least affect rankings - and there is enough anecdotal proof that Facebook Likes do the same. Also with the new Facebook Send feature rolled out; I wonder how that is going to effect social media marketing at large.