How to Get the Most out of Guest Blogging for Link Building

Posted by Alan Grainger - October 20, 2011 - SEO - 8 Comments

Ever since Google came along and Panda-spanked article websites into oblivion, guest blogging has been the preferred choice for the internet marketer who is looking to squeeze a little more link juice from their articles.

Guest blogging can be an effective way of getting a link, but could you get a lot more bang for your buck by making just a few small changes to your strategy? Here are a couple of tips to make sure that your efforts are not wasted.

Relevant Links

The subject of relevancy is always hotly debated in SEO circles. Just how can Google tell whether a referring site is relevant to the one it is linking to?

When you are a bit stretched for blogs to write for then relevancy can get a little bit blurred, but there are ways to make the page that your article is on a little more relevant to the site you are linking to.

Try and get at least 50% of your target keyphrase in the title of your article. The chances are that this will make up most, if not all of your title tag so it provides a good relevancy marker for Google to follow. Also try and use a few relevant phrases or words scattered throughout your article, but remember to always write for the audience rather than for Google or your success rate might take a turn for the worst.

Engage with your Audience

It can take hours to find a few good sites to guest post on and even longer to convince them to take your stuff. Engaging with the people that leave comments on your article can be a quick and easy way of getting a writing gig on someone else’s site. If they are interested in your points of view and like you enough to leave a comment, make sure you strike up a relationship as you never know whether they might like you to come and write an article for their site.

Do your Homework

Many blogs that accept guest posts will only allow in-context links in the body of the article, which can often lead to links to your site being buried in the author bio. So why not place a relevant background article on your own blog to link to from your guest post? If you feel there is an aspect of your article that would benefit from a little background information, why link out to someone else when you can write about it yourself and get an extra link?

If you use this method, make sure that that what you write on your own blog is worthy of a link and genuinely adds value to your guest blog. It might mean a bit more work but can result in a load more links.

Guest blogging can be an important part of any link building campaign, and with a few small tweeks you can really make the most of this method and get some long standing, authoritative links back to your site.

About the Author

Alan Grainger

Alan Grainger is an in-house B2B web marketer in the promotional products sector and manages web marketing for The Corporate Gifts Company. He writes articles exploring the issues faced by the B2B web marketer, giving an “in the trenches” view from an in-house SEO department. Follow him @alanjgrainger on Twitter.
9 comments
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como engordar

I am not a guest blogging expert but surely working. There is evidence everywhere. The problem is that I have to learn how to create a guest blog page. A very good article. My recent post Feed has moved

SEO for Lawyers
SEO for Lawyers

Guess blogging will help you in SEO if you fully optimize your post. If you guest post has been approved, engaging with your audience is one way of attracting visitor to your site which will help boosting your traffic as long as you keep your reputation good.

Copywriter Toronto
Copywriter Toronto

I completely agree that guest blogging is well worth the effort. Beside the obvious SEO benefits, it can really help build your profile and convince prospects you are an expert in your field. Thanks for sharing! My recent post <h2>CommentLuv Premium is here!</h2>Offer expires on 4th October 2011<a target='_blank' href='http://www.commentluv.com?ref=clp-oldapi962'> <img class='alignleft' src='http://cdn.commentluv.com/wp-content/uploads/2011/08/commentluv_premium_200.gif' alt='The CommentLuv Plugin' title='Check out The CommentLuv Plugin' /> Go to <a target='_blank' href='http://www.commentluv.com?ref=clp-oldapi962'>CommentLuv.com to downloadThe version of CommentLuv on this site is no longer supported! it will stop working very soon!<h1> Hurry! <a target='_blank' href='http://www.commentluv.com?ref=clp-oldapi962'>click here!</h1>

Vets in Seattle
Vets in Seattle

Guest blogging is one way of creating backlink and create good relation with co-blogger. Once you engage with your audience, and start liking your personality they would probably go to your site and leave quality comment.

Lee Schulz
Lee Schulz

I agree with you on guest blogging being a great way to get backlinks as well as being able to talk with other bloggers. As we all know that in SEO having a lot of blog friends means having your backlinks on their blogs and vice versa. My recent post A Monk Walks His Path

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Guest blogging is great way of getting backlinks as well as engaging with the audience.

Jayzkosi
Jayzkosi

This is some great info for aspiring guest bloggers. I just opened my blog up to guest writers and its been a win-win situation for everyone. My recent post Oxygen Concentrator

Austin Realtors
Austin Realtors

I agree, it may take a lot of time be able to get a good writing gig and once found, quality content and links mus be provided. Many bloggers get a good amount of link juice with guest blogging especially when they write for popular blogs. Building a good relationship with your users and the blog owner on where you'll be doing a guest post on is also essential in guest posting. This gives way to a web of guest posting jobs for the future.

Rosalia
Rosalia

It is very important to know that we search online with correct and relevant keywords. Guest blogging has become the most popular and favorite method of SEO’s around the world. I have seen many guest bloggers getting great reviews. The above points are very useful and must be kept in mind. My recent post Recetas para engordar : que comer para subir de peso sanamente