How Professional SEOs Get Inbound Links

Posted by Ryan Beale - July 8, 2010 - SEO - 8 Comments

Getting found on Google consists of 2 things: 1) content and 2) links. Since inbound links act as a voting system or currency for search engine algorithms, it’s imperative that SEOs acquire high quality inbound links on a consistent basis. One way to produce inbound links is to create an educational infographic for bloggers to use in their articles.

Aaron Wall’s PPC Blog had an awesome infographic on “How Google Works” today and I felt the need to share this as an example of how Professional SEO’s get quality inbound links. The picture above clearly describes How Google works to the average Googler who may be interested learning more about the powerful search engine.

(Click to Enlarge)

How Do Professional SEOs Get Inbound Links?

  1. Create Quality Content - First and foremost, you need to create quality content for the searchers online. You can reference Google’s webmaster guidelines about what quality content is.
  2. Create Relevant Content -The “How Google Works” Infographic is relevant to the PPC Blog which is powered by the owner of SEOBook.com, Aaron Wall.
  3. Education - Aaron doe s a great job of Informing the average searcher on Google on How Google Works in a creative way. Education and creativity are a recipe for link building success.
  4. Make it EASY to get the link – Provide The Code For the Inbound Link – You will notice the code below the picture which allows bloggers like myself use this quality infographic on my website, which automatically links back to the origin of the infographic/file.

Want to build links like the pros?  Start creating compelling, relevant, educational content in a creative way and make it super easy for bloggers to link to your content.

About the Author

Ryan Beale

Ryan is currently an Inbound Marketing Certified Professional and Sales Rep at HubSpot. Ryan has a personal blog at RBeale.com where he discusses his passions, Internet Marketing, sales, and sports. He is very active on Twitter (@RBeale) and Facebook.
8 comments
RBeale
RBeale

Hi Kok - If you go to http://www.ppcblog.com/how-google-works/ you will see how the code for the infographic is displayed, so all you have to do is copy/paste the code into your website/blog if you want to use the infogrpahic. Make sense?

Kok Siong Chen
Kok Siong Chen

This is a great idea of getting inbound links more naturally. However, i do not understand the third point "Make it EASY to get the link – Provide The Code For the Inbound Link". How we make the code? And how people to grab it?

RBeale
RBeale

Ana, Erggerm, Asefati,Thanks for stopping bye! I appreciate the kind feedback. :)Mark,Thanks for answering Asefati's question.

Ana | Traffic Genera
Ana | Traffic Genera

Excellent example, Ryan. This link building strategy is a complete news to me; I'll have to see how I can use it for my blog.Ana Hoffman

Asefati
Asefati

thank you..no i dont have control over links the ones i did i already changed. I have diversified our link building strategy and hoping for the penalty to remove next time google does a major PR update but if client gets impatient I guess I might have to contact Google but I am leaving that as last option.

Erggerm
Erggerm

This was very informative, I was going to send the google graphic page to my clients yesterday, but this write around is much better!

Mark Thompson
Mark Thompson

That can be a tough one if you don't have control over the links.Like in the example of providing the code to use, you can provide multiple codes for different anchor text.You can manually contact the webmaster to see if they can either change the anchor text or remove the link.

Asefati
Asefati

hey thanks for the article...how do you suggest we get out of excessive anchor text penalty? thanks