How Much Is Your Site Worth?

Posted by Mark Thompson - December 14, 2009 - Tools - 6 Comments

Have you ever wondered how much your site or blog is worth?  Well there are a number of website valuation tools out there that can help give you an estimate as to what you could sell your site for.  Of course these numbers are not going to be 100% accurate because you need to take into consideration a number of factors like monthly ad revenue, partnerships, client base (for freelancers, agencies), industry credibility, and overall brand recognition.

Valuation Factors Considered

When a website is valued there are a number of factors that go into it.  All of the tools mentioned do not necessarily consider ALL of these factors, but they should still be considered when valuating a website/blog.

  • Daily Traffic
  • Daily Pageviews (more relevant for blogs)
  • PageRank/Alexa Rank/Complete Rank
  • Pages Indexed in Google, Yahoo, Bing
  • Inbound Links
  • Social Bookmarks
  • Directory Inclusion
  • Domain Age

When doing research it is important to gather estimates from a number of sources, to give you a more accurate website valuation.

Just for fun, we will use The New York Times as an example.

Website Valuation Tools




Website Outlook

Of course not every website is going to be work $45m, but you can see how each of these tools vary in price and what factors they look at.  I can’t say enough, that you should only use these tools as rough estimates and not a solid price to sell your site/blog at.

Where To Sell Your Website

Once you have determined what you would like to get for your site/blog, it is time to find someone to buy.  Of course, if you know someone personally that may be interested, it would be worthwhile to ask them first.  This way you can cut out the middle man and not have to pay commissions.  However if you do not know of anyone interested in buying your domain, there are a number of online marketplaces that will let you submit your domain for sale.  Each site is different, some letting you put a price suggested and others are more auction-based.

Website Broker

You can also try a number of forums out there like Digital Points, Buy, Sell or Trade Domains section, the Search Engine Forums I want to Sell My Website section, Webmaster Talk’s Websites for Sale section, dnForums Developed Websites for Sale section and iWebTools Domain Discussion section.

Related Posts

About the Author

Mark Thompson

Mark is the creator of StayOnSearch and president of Search Creatively, a full-service Internet Marketing Company located in Raleigh, North Carolina. He also contributes to many industry related blogs including Search Engine Journal and is active on Facebook and Twitter. Follow Mark on Twitter
Francois Painchaud
Francois Painchaud

I usually am 100% behind your posts, i'm a daily visitor/follower... but i gotta admit that this one will not be in hall of fame posts! I could write a 100 page document on how estimating the value of a website has nothing to do with tools like cubestat... This could be a nice discussion for something like "blogchat"... Maybe i'll see another post soon on how to properly evaluate a website's worth, and how & where to sell it. Cheers My recent post SureWebTraffic- If youve been doing SEO the right way- the new Google update should be a great thing for you! http-owly-46itr

Annabel Candy, Get I
Annabel Candy, Get I

These are all good ways to get an indication but when it comes down to it it's the same as a house. Your site is worth what someone will actually pay for it. Unless someone actually coughs up the amount it's just heresay. Fun to consider though:)


I have estimated the worth of my site by several webmastering tools, but i offen get very different result , from $10000 to $200000 ,what should i trust ? the value is very important to us, because we have worked hard on it


These tools are nice gadgets but they don't tell you much. the valuation of an object (company, painting website e.g.) are best done by humans using models they can understand and manipulate. Case is different. If valuations where easy we would not have a financial crisis.

Mark Thompson
Mark Thompson

I would use the valuation tools with a grain of salt. Like you said, the site worth can vary drastically between valuation sites, so that is always just a good place to start. I would go on places like and see what sites are selling for that are comparable to your site.