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isPermaLink="false">http://www.greendotinteractive.com/blog/?p=129#comment-956</guid> <description>[...] opportunities for not only shifts in budget for ad groups that are performing better, but ways to increase the quality score to decrease the CPC.  If you can clean up the account by restructuring it to be more targeted, [...]</description> <content:encoded><![CDATA[<p>[...] opportunities for not only shifts in budget for ad groups that are performing better, but ways to increase the quality score to decrease the CPC.  If you can clean up the account by restructuring it to be more targeted, [...]</p> ]]></content:encoded> </item> </channel> </rss>
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