Get More Followers with the Official Twitter Retweet Button

Posted by Kristi Hines - October 21, 2010 - Social Media, Tools - 5 Comments

I have been avoiding putting the new Twitter retweet button on my site for a few reasons. For starters, it uses the shortener instead of giving the option of getting to use the URL shortener of your choice like you can with the Tweetmeme button. And there are no color options, like there are with the Topsy retweet button.

Main Benefit to Using the Twitter Retweet Button

So what does the official Twitter retweet button offer that the other ones don’t? How about the ability to increase your followers? As you have probably seen by now, when you retweet using the official Twitter button, sometimes you get a followup screen that gives you recommended users to follow.

Recommended Follow from Official Twitter Button

How to Install the Twitter Retweet Button

The button is simple to customize. You can use the wizard to fill in the important information on this page and it will generate the code you will need to put on your webpages.

For WordPress users, you can incorporate the following code into your theme templates (or custom_functions.php for Thesis users).

<script src="" type="text/javascript"></script><div> <a href="" class="twitter-share-button" data-url="<?php the_permalink() ?>" data-counturl="<?php the_permalink() ?>" data-text="<?php the_title(); ?>" data-via="yourtwitterhandle" data-related="yourtwitterhandle">Tweet</a></div>

Just replace yourtwitterhandle with your Twitter username, and you’re all set – the tweets will be sent via you, and people will be recommended to follow you after they send the tweet. Learn more about these properties, as well as additional customizations on the developer’s page.

For Your Mobile Theme

If you have (and you should) a separate theme for your mobile website, I would suggest using the Tweetmeme button instead of this one. Maybe it’s just my phone, but I have noticed that the Tweetmeme button works a little better on mobile browsers than the official Twitter button. So if you have a separate them, go with that one instead!

Your Choice of Retweet Buttons

Have you switched over to the official Twitter button? Or do you still prefer one of the others out there? Please share your preferences in the comments below.

About the Author

Kristi Hines

Kristi is a freelance writer, online marketing consultant, blogger, and social media enthusiast. Follow her on Twitter.
Jennifer Hitchens
Jennifer Hitchens

I have been using the official Twitter 'tweet' button with the follow up window and think the interface is great. My question: how best to track the tweet stats through this tool (as I'm inserting this button on all of my blog posts, etc.) since Twitter hasn't launched their analytics platform yet. Tweetmeme you could sync with a tracking ID. Let me know if you have a solution to this. Thanks for the great post!


I have been considering making the switch to the twitter button as well. One thing that I don't like about the twitter button is that you need to be logged into twitter to use, which isn't that big of a deal but it can be annoying if I'm not logged in and I just want to retweet a post. I also get nervous with coding my blog. I've also heard that the new tweet button will wrong slow 0 tweets, but maybe they've fixed that by now. I do really like that it provides recommended follows. That is a definite plus!

Are Morch
Are Morch

Hi Kristi. I use the Tweet button now. And when you have installed the Tweetmeme plugin you can choose between Twitter and Tweetmeme. Really a cool option to do some cross testing. And with the Tweetmeme plugin you don't have to worry about the coding issue. I have not noticed the recommendation yet. But I like the new format of Twitter where I now get recommendations related to my niche. Really cool. Twitter will really be a major Social Network player in 2011. The are coming strong from behind. Was great to meet you at Blog Expo 2010. Cheers.. Are :)

Annette @SocialBigTo
Annette @SocialBigTo

I've been wondering how to incorporate the new button on my site so your post is timely. Good point about the differences when using your site via mobile. I think for now I'll just stick with the tweetmeme button but keep an eye on what's happening with the official Twitter button. Thanks Kristi!

Jordy Noll
Jordy Noll

Haven't gotten to embedding it yet, but I will.. Not just because of the reason offered here in this post, though it does put a little more pressure on it.. :) ..btw.. Don't see the Twitter button to tweet this post..? :P