Get More Exposure for Your Blog Posts through Facebook Tagging

Posted by Kristi Hines - September 2, 2010 - Social Media - 11 Comments

I am friends with almost 2,500 people on Facebook, and my Facebook page has around 340 fans. Yet today, I gave a guest post of mine exposure to an additional 90,000+ people by doing three simple things.

1. Look for brands mentioned in post on Facebook.

If you happen to mention any brands, websites, people, blogs, companies, etc. in your blog post, search for them on Facebook. It is highly likely that they have a fan page. Also, if you are writing a guest post, look for the blog you are writing it for on Facebook as well.

2. Like the brand’s Facebook page.

This is simple enough. If you happen to have mentioned a lot of brands in your post (ie. a list of top 100 sites), and you don’t want to like them all, look at the ones that have the most influence, specifically:

  • Pages with the most amount of fans.
  • Pages whose fans would like you and your blog.
  • Pages that have a default view of their own and other’s posts on their wall.

3. Start tagging!

When you post the link to your wall as a 7 Ways to Use Twitter to Spy on Competition, simply include @thebrands mentioned in the post and select them in the dropdown.

Facebook Update Tagging

The Benefits

There are two key benefits to tagging blog post links that you add to your Facebook profile or page with other brand’s Facebook pages.

1. They will know you’re writing about them.

If the brand is monitoring their Facebook wall, they will see that you have written a post about them. Although these were not because of a Facebook tag (that I know of), getting noticed by a brand has resulted in:

2. Their fans will see your blog post on their favorite brand’s wall.

If the brand has a huge fan base, and their default wall view shows everyone’s posts, then your post will get some great exposure.

Facebook HootSuite Wall Post Tag

By tagging 7 Ways to Use Twitter to Spy on Competition, it was also added to the walls of KISSmetrics and Now Relevant for exposure to an additional 90,000+ fans.

Facebook Yelp Wall Post Tag

By tagging Now Relevant, it was also added to the wall of Now Relevant for exposure to an additional 21,000+ fans.

Facebook Yelp Wall Post Tag

By tagging Now Relevant, it was also added to the wall of Now Relevant for exposure to an additional 16,000+ fans.

And just because the wall doesn’t show other people’s post doesn’t mean you won’t necessarily get on their. Now Relevant noticed the tag on the above post and added this to their wall for their fans.

Facebook NowRelevant Wall Post Tag

So needless to say, you never know when you might get featured because of a Facebook tag!

Your Facebook Tagging Successes

Have you seen some good results and responses based on tagging your blog posts with a particular blog, brand, or company’s Facebook page in your status update?

About the Author

Kristi Hines

Kristi is a freelance writer, online marketing consultant, blogger, and social media enthusiast. Follow her on Twitter.
11 comments
Ajay
Ajay

Quite brilliant...I have done this in the past with moderate success. Though this is much better and comprehensive version of what else can be done than just simple tagging...

Ingrid Abboud
Ingrid Abboud

Hey Kristi, Another one of your super useful and well written posts. Thanks for sharing. I've never tried tagging before although I do put my posts on my Facebook group. What a great way to generate traffic and capture people's/company's attention (at least the one's you're writing about). Now I'm just kicking myself for not doing it before. Will definitely take your advice and learn to do so asap. Cheers

Eddie Gear
Eddie Gear

Hi there Kristi, a very interesting perspective. I never knew that Facebook tags could generate so much traffic.

Udegbunam Chukwudi
Udegbunam Chukwudi

I'm going to try this with companies/products that I've reviewed on my site and see what happens ;-). The extra traffic I could possibly get from this will be very much welcomed ;-)

Nick Stamoulis
Nick Stamoulis

Hi Kristi Great post, people don't really know how to harness the power of Facebook and turn into a positive for their own success and they should. Great outlining of this topic!

Wendy
Wendy

Hi Kristi, I am a little confused (as always). When you say posting on your wall..is that the wall of your Fan page or your Personal FB profile wall? I link to many news sites and animal rescues, most of which have FB Fan (business) pages. So, I would do a "Like" from my personal account to that news site and then use the @ in the hand written wall part of the post?! I think I am confused because I read that FB Fan Page tagging only worked IF you had exchanged "favorites" on fan pages with the other business. Dang, this is what I get for reading. LOL! Thanks for the original post here and any clarification.

Brad Harmon
Brad Harmon

I didn't know when I clicked on the link I would find you here Kristi, but I knew when I saw your name it would be a post worth reading. I've used Facebook tags a little, but I never really thought about using them for people, products, pages, etc. within my posts. I really like this idea. Thanks for sharing it with us.

Kristi Hines
Kristi Hines

It can be confusing between pages, profiles, admins, fans, friends, etc. I've been able to use tagging on my own profile wall and on the fan page walls of any page I am an admin of. I think it only matters (when it comes to using tags on fan pages) that the admin is a fan of the page they are tagging (or friends if they are tagging a personal profile). The second example is a post I put on the wall of my company's fan page - I am an admin, and when I did that post, I used my personal profile to fan the pages first, then tagged them. I don't know how it works if you only have a Facebook fan page and no personal profile linked to it. I hope this helps?

Kristi Hines
Kristi Hines

I'm everywhere now-a-days. :) So long as your post really is relevant to those brands, it can be very effective!

Wendy
Wendy

Thank you so much for the fast reply & notification. I think I have it covered as I am admin & have my own personal page. I will be trying this out as I have seen others use tags & be mentioned on some pages...I just didn't know how they did it. I have just been working at getting fans from myself and my friends so, what you have shown me can be of real benefit.