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Every Comment Matters
I’ve been following quite a number of blogs for several years now, some more popular than others. They all vary in nature, as do the bloggers behind them – some are personal while others are formal and professional much like the SEM Blog I’ve been managing for the last couple of months. What all of them have in common though, is that they all depend on their readerships.
Anyway, back to the discussion at hand, our readership. What practically all blogs have in common is the comment system. Engaging your readers via comments is a great asset in both terms of reader retention and content generation.
Reader retention is pretty self explanatory – even of your content is not the awesome masterpiece that will draw incoming traffic, inbound links and generate a massive buzz in and by itself, replying to your readers’ comments and provoking discussion is the best way to make sure they return. This way, comments actually serve as a link building method but not in the conventional “I’ll leave a comment on another blog linking to my own” way. Many of those who regularly respond to blog posts are bloggers themselves (and dare I say-most of them are). A lively and engaging comment discussion is in many cases the best trigger for a reply in the form of a blog post on another blog. The number of times this has happened with my personal blog leaves little room to doubt the full potential of a good comment whirlpool.
This brings me to my next point which is content generation. As I’ve illustrated above, an animated comment exchange may lead to publication of original content on other blogs discussing the same issue. But it doesn’t end there. I see all comment discussions as micro-brainstorming sessions, and I believe that once they are regarded as such they can be used to their full extent. Comment discussions are there to share different points of view on the same issue and disseminate other opinions than those presented in the blog post. Just as your views may trigger a reaction post by others, so can their take on the matter at hand become your next blog post. Sometimes I find comments that are so eye-opening that I can’t simply ignore them. At that point freshly brewed blog posts practically write themselves, and they all have the additional value of being highly relevant to my readership for they are triggered by readers.
Needless to say that I make comment replies a priority, especially with those that actually contribute to the discussion, and I find it peculiar that some blogs block comments altogether. I know that sifting the chaff from the grain gets tedious at times, but I believe that it’s worth it – your reader took the time to leave a comment, the least you could do is take the time to read and reply
Do you allow comments on your blog?
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i strongly agree with you dan! comments are the spirit of a blog everyone wants the freedom of opinion and freedom to share his/her thoughts,to share what he/she observes evaluates or sees.. when you allow comments it mean you value your readers and want them to interact that makes a difference between a blog and a personal diary... nice points.....
Hi Ryan, I believe that there is no site too popular to moderate comments. I mean, if forums with thousands of daily users manage, there is no reason for a website not to (delegation of moderating responsibilities is the key). Besides, popular sites have to worry about rankings and traffic just as any other obscure blog, perhaps even more so now that bounce rate has become more significant in authority assessment.
I've always left comments open as I like feedback on the site and open dialogue about the issues I write. Generally it helps build relationships with other bloggers which in turn have led to more backlinks for my site. The only way I think it could be beneficial is for larger sites like zenhabits or steveplavina where they're simply too big to moderate comments all day and don't need to worry about rankings or traffic.
I totally agree with you Dan and invite you to join in the discussions with the bloggers who regularly comment in my posts because, as you say, they are primarily other bloggers who appreciate and will join in brainstorming ideas. One factor you didn't mention that I believe will become increasingly important is that bloggers also are more likely to be influential on Social Media sites including Twitter. The more bloggers you interact with the more influential Tweets and shares your content will receive. I love that StayonSearch uses CommentLuv and highly recommend it to all bloggers. When I comment on quality content on sites that don't use it I really miss being able to share my most relevant link with them.
Hi Ramona, I can't agree more - a blog that does not allow a reader to leave a comment is a blog that ignores its readership.
I've always allowed them. The blog is also dofollow, so that it matters more. I cannot see a blog without the possibility of commenting. It would be too wrong.